We multiply the digital impact of great organizations
Whole Whale is a B Corp digital agency that leverages data and tech to increase the impact of social impact organizations. We provide analytics, content marketing, and advertising services to socially conscious companies and nonprofits. In our spare time we develop products like InclusivityTool.com, GetLighthouse.io, Politweets.org, and online courses.
What we do
Build the digital capacity of social impact organizations through consulting services, resources, and products.
We take a holistic approach and tailor our services to the unique needs of each client. Whether that’s data analysis, digital strategy, web development, or training, we help organizations reach their goals and build capacity within their teams.
Simple, clear guides that will help your organization navigate the digital landscape. We work to give away all of our best digital tactics and secrets because it’s kinda why we exist.
Some of our awesome clients
“Whole Whale helped us make the most of our Google Analytics. In preparation for a 12-month long global campaign, we were able to set up dashboards and goals to monitor the actions users were taking on our site. Working with Whole Whale was such a positive, insightful experience that allowed us to better understand our users — data we will use to set up key metrics and make informed decisions about how we present our organization in the digital space.”
– Hannah Orenstein, Digital Coordinator
“Super smart team that understands how the internet works. They love solving geeky problems and care deeply about working with organizations that matter.”
– Greg Baldwin
“Whole Whale has helped us deliver key reproductive information and services to millions of people in need.”
– Frank Rosado, Director of Enterprise Strategy & System Architecture
Planned Parenthood Federation of America
“The Whole Whale team was super knowledgeable and fun to work with. We were able to greatly improve our tracking analytics and find new insights about our user behavior with their help. The WW team also made sure to help us build capacity on our own team to make sure we could manage the systems they left in place.”
– Gene Gurkoff, Founder & CEO
“The Whole Whale team was knowledgeable, reliable and clear. They enthusiastically and clearly answered our questions both big and small – and not only helped to set up our account for the long run, but equipped our team with the training, knowledge and advice to continue to improve our Adwords Account performance into the future.”
– Abby Feuer, Vice President, Marketing & Community
“The Ad Council engaged Whole Whale to help us think more strategically about how we look at our digital analytics. They made thoughtful and insightful suggestions about our digital review process and helped us to set up consistent Google Analytics reporting across our campaigns. They were incredibly responsive, punctual and professional throughout the project, meeting all of our agreed upon deadlines. I highly recommend Whole Whale and would work with them again.”
– Anastasia Goodstein, SVP Digital
The Ad Council
“We couldn’t ask for a better partner than Whole Whale. Since we began working with them in the fall of the 2014, our SEO rankings have soared, user engagement and conversion have greatly improved, and we can now boast nearly half a million dollars annually in free Google AdWords. They are always one step ahead on projects ranging from regularly maintenance of our keyword strategy to deep dives into social media activity, website optimization, email marketing, and online contests. After working closely with them to pull off a successful overhaul of our website, it has become clear that they not only are experts in data and technology, but are also deeply committed to helping nonprofits like ours further our mission and create positive change in the world.”
– Eva Crawford, Director of Marketing,
“The Whole Whale team was great to work with – terrific collaborators with solid insight into our core business issues. They helped us analyze our volunteer intake process not just from the milestones we use to internally mark progress but from the individual steps in the user experience that potential volunteers must take to fully engage with our organization. They identified key drop-off points and barriers in this experience, providing data that has informed more strategic communications with certain customer segments and the development of more actionable web, email, and social media metrics.”
– Gary Bagley, Executive Director
New York Cares