Thanks for attending our session, Why Your Gut is Wrong: The Science of How Donors Behave Online at 19NTC! Here you’ll find the deck and additional resources from the presentation. Get even more awesome resources every month in your inbox by signing up for our newsletter below.
What we covered
With Google Analytics, we know the who, what, when, where, and how of actions on your website. But do we know WHY those actions are happening? We can, thanks to the psychology of how we see. We covered why certain layouts are scientifically proven to be more effective than others (and why you should never trust your gut).We also looked at how these designs play out in action against Cancer Research Institute’s donation goals and shared 5 ideas for design elements you can test on your site today.
Get the deck
A/B testing
- How to start A/B testing websites
- 5 ways to make popups less annoying and more effective
- How to build great landing pages
- The beginner’s guide to UX
- Google Optimize: How to grow your impact with this A/B testing tool
- How to optimize your fundraising emails with A/B testing
- MailChimp A/B testing guide: How to do it and what to test
- 21 Elements to A/B test on your donation page
Analytics
- How to measure digital marketing impact
- How to set up your Google Analytics account
- How to set up Google Analytics goals
- How to use Advanced Segments in Google Analytics
- How to use User Explorer in Google Analytics