19NTC: Why Your Gut is Wrong: The Science of How Donors Behave Online

Thanks for attending our session, Why Your Gut is Wrong: The Science of How Donors Behave Online at 19NTC! Here you’ll find the deck and additional resources from the presentation. Get even more awesome resources every month in your inbox by signing up for our newsletter below.

What we covered

With Google Analytics, we know the who, what, when, where, and how of actions on your website. But do we know WHY those actions are happening? We can, thanks to the psychology of how we see. We covered why certain layouts are scientifically proven to be more effective than others (and why you should never trust your gut).We also looked at how these designs play out in action against Cancer Research Institute’s donation goals and shared 5 ideas for design elements you can test on your site today.

Get the deck

A/B testing

Analytics

It’s easier to convert an email subscriber into a committed donor if you know that they’ve visited the Donate page of your website. But how can you tell what your email subscribers are doing on your site? Test out Lighthouse by Whole Whale, an integration between your email marketing tool and your Google Analytics, that gives you this info — and more. Sign up at getlighthouse.io. 

Design that Converts

Just Say Maybe to Microsites: Why Nonprofits Should Just Say…

3 Things A 404 Page Must Do & Examples

A 2020 Pragmatist’s Guide to US Digital Privacy Laws: CCPA, SHIELD

Best donate buttons for nonprofits: Examples & downloads

Website Developer Glossary: 45+ Terms to Know

21 Elements to A/B Test on Your Donation Page

How psychology influences the way we see — and why that matters for web design

A/B Testing Resources

Website Developer Glossary: 45+ Terms to Know

21 Elements to A/B Test on Your Donation Page

How psychology influences the way we see — and why that matters for web design

3 Things A 404 Page Must Do & Examples

Just Say Maybe to Microsites: Why Nonprofits Should Just Say…

A 2020 Pragmatist’s Guide to US Digital Privacy Laws: CCPA, SHIELD

Best donate buttons for nonprofits: Examples & downloads