The California Heath Care Foundation helps Californians with low incomes get the health care they need.

What we did

CHCF came to Whole Whale to develop their expertise in artificial intelligence (AI) and large language models (LLMs) – such as OpenAI’s ChatGPT and Anthropic’s Claude – in service of their mission. Our work centered on team capacity building and internal policy consultation, implementation of AI tools that could increase efficiencies and job performance, and forecasting AI implications with actionable strategies to anticipate and mitigate potential hurdles with the emergence of Chat-First Search.

Whole Whale worked closely with CHCF’s senior staff over 5 months to achieve these objectives, utilizing Whole Whale’s custom-built AI tool Causewriter.ai. Through a custom CHCF Causewriter.ai hub, we empowered the CHCF team with the tailored LLM tools they needed to write effectively and efficiently in their organization’s distinctive brand voice, including grant analysis tools, executive summary writers, and inclusive language feedback editors. We also helped the CHCF team prepare for major shifts in the Google search algorithm that were anticipated and subsequently launched with AI Overviews in Spring 2024. These chat-first risk mitigation strategies helped the CHCF team better understand and proactively prepare its website content for anticipated impacts to traffic with the expansion of LLM search results in 2024.


“Whole Whale was the perfect partner to help us get smart and practical about using AI now and adapting to a rapidly changing digital landscape. They quickly helped us determine which problems AI could help us solve and taught us the rules of the road. The custom AI tool, Causewriter.ai, which they tailored for CHCF needs and brand voice, has been an invaluable addition to our team. It has revolutionized how we do routine communications and publishing tasks, saving us a ton of time and helping us optimize our content. Whole Whale also analyzed our risk as AI radically changes the way people seek and find information online. And they gave us a very clear road map with best practices to help us be more resilient in the face of that change. Because of our work with Whole Whale, CHCF is now seen as a leader in the practical application of AI for nonprofits. Throughout our engagement with them, Whole Whale was easy to work with, and they went above and beyond to help us find and make best use of available solutions. I couldn’t be more grateful for their always-expanding expertise and thoughtful partnership.”

– Eric Antebi, Chief Communications Officer, CHCF.org

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