Tutorial Summary
Students: 100+ | Length: 1.5 hours
What motivates new donors versus returning donors? What content do they favor? What series of interactions drove them to donate in the first place? Using Google Analytics, along with your donation platform and social media insights tools, you can get the answers to these questions and more. Join George Weiner, CEO + Founder of Whole Whale, along with Rob Wu, CEO + Founder of CauseVox, as they walk you through where to find key demographic and behavioral insights, how to leverage that data to improve your fundraising efforts, and how to acquire new donors and upgrade existing ones in this donor analytics course.
In this course, you’ll get access to
- A 45 minute webinar in which Chief Whaler George Weiner and CauseVox’s own CEO Rob Wu review best practices for finding, measuring, analyzing, and acting on donor analytics data
- The presentation deck to share with your team
- All our best donor analysis resources and downloads in one place
You’ll learn
- How to find demographic and behavioral data about your donors in Google Analytics, Facebook Insights, and CauseVox
- How to analyze that data to inform your fundraising strategy
- Fresh ideas for reaching and acquiring new donors online
- Best practices for reporting on your end-of-year efforts