Pay to Play – DMANF 2015

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Resources

Campaign tagging

Bots podcast

How to buy and lose 1000 Twitter followers

Video: How to be human on social media

Stanford study – Happiness of Giving – the time-ask effect

Ogilvy research – Facebook Zero

 

Social analytics tools

  • Hootsuite
  • SocialReport
  • SumAll
  • FollowerWonk
  • TweetPsych
  • Google Trends
  • WhatTheTrend
  • MentionMapp
  • SimplyMeasured
  • SocialMentioned
  • KeyHole.co

 

Thought leaders + Blogs

  • Seth Godin – marketing awesomeness
  • Mashable – social trends
  • Sproutsocial.com
  • Dan Zarella – twitter trends + data
  • Beth Kanter – cause networking
  • Avinash Kaushik – Google Analytics guru
  • SocialBrite.com – cause networking
  • ReadWriteWeb.com – tech news

 

Books

  • Switch: Making Change When Change is Hard (Heath)
  • The Lean Startup – Eric Ries
  • Thank You Economy – Gary Vaynerchuk
  • Letting go of the words – web writing book
  • Here Comes Everybody (Shirky)
  • Measuring The Networked Nonprofit (Kanter)
  • Trust Agents – Chris Brogan
  • Web Analytics in an Hour a Day – (Avinash)
  • Viral Loop: From Facebook to Twitter (Penenberg)
  • All Marketers are Liars (Godin)

 

Videos

Whole Whale TV is a collection of short digital training and strategy videos.