Facebook fundraisers are raising hundreds of millions for nonprofits. This new avenue of giving continues to grow with Instagram donation stickers and increasing use of the Birthday fundraiser feature. Jeremy Berman, Founder and President of GoodUnited.io discusses the process of managing and thanking the donors giving on Facebook.
The work of thanking and engaging with every donor can take time, but their work has shown that it is worth it. Their stats show increases of 24% in fundraisers hitting goals and 94% of supporters saying they would repeat their fundraiser.