Learn by topics Analytics Learn to use Google Analytics to measure what matters. Learn more Communications Leverage relevant digital mediums to drive impact. Learn more Impact & Capacity Building the digital team that makes the impact Learn more Digital Advertising Use the Google Ad Grant and other paid media. Learn more Technology Learn how to supercharge your nonprofit with technology. Learn more Web Optimization Learn to refine your website to deliver greater results. Learn more Learn by medium Read Prefer to read? Find all of our tip articles organized by topics here. Read away Watch You’re a visual learner? Binge on our training videos. Video Training Listen We’ve got your commutes covered. Listen to Using the Whole Whale podcast. Listen Learn with Whole Whale University Check out our courses Most recent posts Online Fundraising Ideas: Nonprofit Fundraising During COVID-1914 Ways to Grow Podcast Downloads (in 2020)9 Mother’s Day Fundraising Ideas You Won’t Want to MissSocial Media Glossary: 34 Terms to KnowWhat is Giving Tuesday Now? How to Participate and Raise Money in a Global Day of GivingNonprofit Work From Home Policy Template & Tips (+ Product Discounts!)How to win or cheat ANY online voting contestAccessible Learning: 6 Inexpensive Media Training Tools for Nonprofits4 Effective Street Team Apps for Nonprofits8 Best SEO Tips for Nonprofit Strategy in 2020Time to Pay Attention to TikTok in 2020Google Ad Grant Policy Updates for 2020A 2020 Pragmatist’s Guide to US Digital Privacy Laws: CCPA, SHIELDThe Complete Guide to Digital Ad Sizes for 2020Design for Non-Designers: 5 Design CheatsHow to make a nonprofit podcastThe Best Tips and Tools for Visualizing Map Data for NonprofitsGiving Tuesday 2020: Predictions, Stats & Facts31+ Giving Tuesday ideas (that you haven’t thought of) for 2020Social Media Takeovers for Nonprofits: How to Grow Your Following in 8 Simple StepsGoogle Ads Success: How to Build Ads that Work32 Fall Fundraising Ideas You (Probably) Haven’t Thought of Yet13+ of the best nonprofit annual reports — with ideas to steal for 2020Image Optimization for Nonprofits: 7 Frequently-Asked Questions, AnsweredSocial proof for nonprofits: How to use it for social good23 Ways to Get More (Real!) Followers on Social MediaSEO Tools: The best free options for your siteBest donate buttons for nonprofits: Examples & downloadsList of Donor and Lead Tracking SoftwareInfluencer Marketing for NonprofitsStart off 2020 right with this mission statement generatorCanva for Nonprofits: How to Build Great Nonprofit ImagesLessons from the Ice Bucket Challenge Still Relevant in 201911 Fundraising Apps to Know in 2020Elevator pitch tips: How to nail your fundraising videoTop 5 Analytics Tools for Nonprofits2019 Updated: Free and Simple Social Listening ToolsSocial Media Advertising Strategy for Nonprofits on $100/month37 Social Media Ideas for NonprofitsLinkedIn for nonprofits: 6 tips for successGoogle Data Studio for nonprofits: A step-by-step guide (plus template)Instagram for Nonprofits and Social Impact: 21+ tips and tricks101+ of The Best Nonprofit PodcastsInstagram Stories for Nonprofits33 Summer fundraising ideas you (probably) haven’t thought of yetHow to make Instagram Donate Stickers11 Nonprofit Research Resources to Bookmark NowHow to design a nonprofit hashtag campaign that worksSquare for Nonprofits: Why and How to Use5 Metrics Your Development Department Should Be Tracking11 Lessons Learned from the Most Popular Nonprofits on Social MediaEmail template design — 10 tips for engaging newsletters10 Non-Profits With Logos That Work (And How Yours Can Too)Google Ads vs. Facebook Ads: What Works, When7 Easy Ways to Maintain Your Google Ad Grant CampaignsHow to Reactivate Your Google Ad Grant AccountHow Google Ads Works5 Reasons to Use Paid Google Ads as a Nonprofit33+ spring fundraising ideas you (probably) haven’t thought of yetHow to Choose the Right Google Ads Keywords for Your CampaignsDonor Thank You Letters: Best Practices and Nonprofit Examples for Giving SeasonIncrease the impact of your marketing emails with this Mailchimp email report and Data Studio templateMeasuring Online Advocacy with the Congressional Marketing FunnelHow to Clean an Email List (and Keep it Clean)Google Ads GlossaryPinterest for Nonprofits: Why it works, and how to make it work for youHow to Set Up Google Ad GroupsEmail Marketing GlossaryHow to set up a Google Ads campaignQuiz: What's your Social Media IQ?Google Ad Grant Management: 7 Mistakes to Avoid and 6 Best Practices for 2019Email List Management Basics: What is the Ideal Account Structure?How to Set Up and Optimize Google Ads Conversion TrackingWhat is a double opt-in and why should we use it?How to Set Up Republican and Democrat Segments in Google AnalyticsGoogle Ads Optimization Checklist for NonprofitsWebsite Developer Glossary: 45+ Terms to KnowShould You Use Google AdWords Express?Holiday Giving Campaign Ideas for Nonprofits: How to Engage with Donors and Increase your Impact Year-RoundWhat backlinks matter most in 2019—and how to build themFree (and Cheap) Mass Texting for NonprofitsHow to Measure Podcast Downloads (2020)Google Analytics GlossaryDashboards vs. Reports in Google AnalyticsHashtags on Facebook: 5 #QuickTips8 Metrics that Matter Most in 2020Tech Grants and Companies that Support NonprofitsHow to get your supporters to lobby congress on your behalf3 Biggest Mobile App Assumptions Builders MakeHow to build a data culture — and why it matters for nonprofits2018 Policy Changes to Know for 201965+ Great Nonprofit Conferences for 2020How to convert a Facebook profile into a Page21 Elements to A/B Test on Your Donation Page2018 by the Numbers: Our Top Website Resources, Podcast, and Whole Whale TV EpisodesThe Nonprofit Tech Gift Guide: The Tools for Everyone on Your TeamNonprofit Content Strategy: 11 Tips and Steps to ConsiderWebsite Navigation Basics: 7 Best Practices for Your Menus13 End of Year Giving Ideas — from Social to EmailHow to Measure the Success of Your Annual and Year-End CampaignsGoogle Ad Grant and Google Ads Best Practices for 20193 Ways To Set Up Google Analytics ECommerce Tracking For NonprofitsNonprofit Video Best Practices: 9 Examples and What to Learn from ThemEnd of Year Giving Campaign ChecklistNonprofit Org Chart: How to Set Up a Simple Organization Chart for Your Nonprofit6 Ways Lighthouse Can Make Your Job A Whole Lot Easier3 Ways to Use User Explorer in Google AnalyticsWhat are Email Subscribers Doing on Your Site?The Nonprofit Bookshelf: The 5 Dysfunctions of a TeamPeer to Peer Fundraising: What It Is and How to Make it Successful for Your NonprofitSchema Markup: The Top 7 Structured Data Options for Nonprofits5 Must-Have Social Media Features In Your Advocacy SoftwareFacebook Birthday Fundraisers: 7 Ways to Encourage Followers to Support you on their BirthdaysYouTube for Nonprofits: How To Make Great Nonprofit VideosTwitter for nonprofits: 8 Ways to Increase Twitter Followers5 Ways To Attract Millennials To Donate5 Ways to use Wikipedia stats and trendsHow To Use Facebook AnalyticsHow to Set Up a Google Optimize AccountNonprofit Apps: Our Favorite Mobile Apps to Increase ImpactUsers vs. Sessions: What’s the difference?48 Fundraising Ideas to Add to Your Nonprofit’s CalendarActivate Your Social Media Ambassadors with These 7 StrategiesVenmo for nonprofits: Our predictions and strategic suggestionsDoes my organization have a retention problem? Top 15+ resources for talent retentionDo nonprofits need cybersecurity insurance?Clickbait: Why it works, and how you can use it — for goodYouTube Analytics: 3 Ways to Measure Your Audience and Build Your Video StrategyHow to Use Advanced Segments in Google Analytics — Plus Examples for NonprofitsProcessing Nonprofit Donations: 5 Challenges + 5 SolutionsGoogle Optimize: How to grow your impact with this simple A/B testing toolA Foolproof Guide to Hiring InternsThe Intern Hiring Funnel: From Intern to Full-TimerHow to Write the Best Intern Job DescriptionsNonprofit jokes that are bad — for goodThe ultimate guide to nonprofit dashboardsThe Ultimate Guide to Starting and Improving your Internship Program3 common Facebook Video mistakes — and what to do insteadThe Nonprofit Bookshelf: How Google WorksGeneral Data Protection Regulation (GDPR) for US Nonprofits18 Practical Task Ideas for InternsOnline advertising for nonprofits beyond Google AdsHow to improve your bounce rateViral marketing: 5 myths that need to be debunkedGoogle tools: Our 9 essentials (and what to do with them)What is bounce rate? The top 5 myths and factsGoogle Analytics training resources for all levels of experienceThe best Google Webmaster Tools for SEOHow to compare periods of time in Google AnalyticsThe 8 best nonprofit financial management training courses and where to find themThe Nonprofit Bookshelf: 5 Takeaways from Radical CandorThe Nonprofit Bookshelf: 5 Takeaways from Jab, Jab, Jab, Right HookiSpionage and SimilarWeb: How to stalk your competition for goodWalkthrough: How to improve your content (and your life) with headlines.sharethrough.com5 Salesforce Peer-to-Peer Fundraising tool integrations and how to (effectively) use themHow to set realistic goals in fundraising — and why you should have two sets of goals13 fundraising websites to meet every campaign needWhy Do You Have a Website? (Episode III: Return of the Jedi)11 Simple donor retention ideas you can do todayCustomize your donor experience with these 4 expert strategiesWhy Do You Have a Website? (Episode II: The Empire Strikes Back)The Nonprofit Bookshelf: 5 Takeaways from Creative ConfidenceThe best communications tools for nonprofits — internal and externalThe nonprofit and social impact guide to performance managementWhy Do You Have a Website? (Episode I: A New Hope)How to Optimize your Fundraising Emails with A/B Testing — and What to TestQuiz: Which Whole Whale University Course Are You?7 Social Media Management Tools for Nonprofits5 of our favorite nonprofit mission statements — and what you can learn from themVision statement inspiration: 5 of our favorites, and what you can learn from themThe Nonprofit Bookshelf: What are the Four Tendencies? And how can knowing these help your organization?13+ Valentine’s Day Fundraising Ideas and StrategiesThe Nonprofit Bookshelf: 3 Takeaways from SwitchThe Nonprofit Bookshelf: 5 takeaways from The Power of HabitHow to make an editorial calendar in Google DocsQ&A: Where is our front door? What are the top landing pages of our website?Up your website’s SEO game with this handy guide to YoastThe Nonprofit Bookshelf: 5 Takeaways from Braving the WildernessQ&A: How is organic traffic doing year over year?Go your own way: How to break up with a vendorRetargeting with Facebook Pixel to Boost your Digital Ad’s ROIDonation Benchmarks for Nonprofits this Giving SeasonHow to keep your email out of the spam folder: 7 tips for email deliverabilityHoliday email campaigns: 12 Ideas for making your messaging merry and brightNonprofit Mission Statements vs. Vision StatementsHow to write a year in review recap (that doesn't sound like one of those season’s greetings letters) for your organizationWhat is a source? What’s a medium? And why should you care?7 things we learned at Our Common Future 2017The 7 Scariest Tricks in Google AnalyticsSending Major Thank You’s: Emailing Top DonorsHow to choose the best CRM for your nonprofit9 Tips for Working RemotelyMailchimp A/B Testing Guide: How to do it and what to test11 of our favorite talks from the 2017 Social Good Summit6 Reasons to improve your intern programFundraising email guide – Tailored templates to get donationsThe everything guide to PII: What does it know? Does it know things? Let’s find out.How psychology influences the way we see — and why that matters for web designWhat CMS is right for you? How to pick the best content management systemThe Beginner’s Guide to UXIt's the end of the year as you know it: Make your reporting fine3 Great Nonprofit Newsletter Examples – And Why We Love ThemSimple Guide to Filtering Spam in Google AnalyticsWe spent $150 on geotargeting Facebook ads and this is what happenedThe Difference Between Google Analytics Goals and EventsIntroducing Lighthouse for Google Analytics and MailChimp5 Tips for Using a Content Locker to Build Your Email ListThe Beginner's Guide to Google Analytics Channels for NonprofitsThe best time to run Google Ads: How to optimize your ads campaigns for time of dayHow to do an SEO Competitor AnalysisUsing the Google Ads "If" FunctionTop Nonprofit Webinars to Help Solve your Biggest ProblemsSEO Relaunch Checklist: 16 Things to Prep for a Website relaunch to Preserve SEOGuidelines for Fundraising from Millennials7 Things to Know for Intern OnboardingThe Best Donation Platforms for NonprofitsWhat? You Need to Maintain Your Website?How to find millennials online using dataPodcasts 101: How nonprofits can use podcasts and what to know before starting one7 Things to Do After Your Staff RetreatHow to Measure Volunteer ImpactWhat is the paradox of choice and how does it affect your nonprofit?7+ Tips for Planning a Staff RetreatWhere to Look for Nonprofit Interns: The 6 Best Internship Posting SitesAdvanced Segments in Google Analytics: College StudentsThe 6 Ways to Measure Awareness CampaignsBenchmarking for Nonprofits: 15 Takeaways for 20176 tips for an effective Facebook ad campaignHow to Target Puppies with Facebook AdsHow to Set Up a Timer in Google Tag ManagerEmail Segmentation for Nonprofits: 7 Easy Segments that Increase Donations11 Best Volunteer Management ToolsWhere to Post Volunteer Opportunities: 15 Volunteer Recruitment Websites for NonprofitsYour Google Analytics Account: How to Set Up and Get AnalyzingHow to Write Subject Lines that Get Opened24 Cool Companies with Nonprofit DiscountsWhat is (Other) traffic in Google Analytics — and how do you fix it?How to Start a Standout Awareness Campaign5 Donor Metrics Your Nonprofit Should Track NowHow to make a site relaunch checklistFree Project Management Tools for NonprofitsHow to Manage Google Ads Through a Site RelaunchThe 11 Best Digital Marketing Resources for NonprofitsTop 7 Books for Nonprofit ReadersCrowdfunding Best Practices: Plus a List of Top Fundraising ToolsFacebook donations basics: How to set up the Facebook Donate buttonA Nonprofit Guide to Google Display and Youtube AdsHow to Use Google Analytics New vs Returning User ReportHelp Google Help You (with Organic Search): A Guide to Google Search ConsoleEcho Chambering: Hyper-Targeting Ads to Your High Net Worth Donors9 Simple Google Ads Campaign IdeasDigital Strategy GlossaryHow to Measure Nonprofit Impact with a Marketing Funnel ModelHow to handle negative comments on social media39+ Great Job Posting Sites for Nonprofit ProfessionalsWelcome Series 101: How to Create a Successful Nonprofit Welcome Series8 Events Nonprofits Should be Tracking in Google AnalyticsHow to Grow Your Email List: 13 Tips that WorkThe Facebook Pixel: What it is and how to set it up6 Ways to Increase Your Email Open RateIs it worth it? Finding the ROI of Social Media10 Common Social Media Mistakes (and how to fix them)The Five 'C's of Successful Technical Grant WritingFacebook Instant Articles for Nonprofits: The Pros and ConsThe Best UTM Builder Spreadsheet (and how to use it)5 Ways to make popups less annoying and more effectiveHow to Find Your Target Audience within Facebook adsEats, Shoots, and Leaves Your Site: Data Grammar you should knowGoing beyond boosted posts: finding the Facebook Ad that's right for youHow to Choose the Right Tech ToolNonprofit Hiring Hero: How to Conduct an Interview (part 2/2)Non Profit Hiring Hero: How to Recruit Talent (1/2)How to Find Your Campaign Data in Google AnalyticsHow to set up Google Analytics Campaign TagsTwitter analytics: The beginner's guideHistorical Info on Google AdWords GrantsPro: Going from $10k to $40kHow to set up Google Analytics Goals for Nonprofits4 Steps to Create and Optimize Your Social Media Images7 Calculated Metrics for NonprofitsNonprofit Web Wins : Every Kid in a Park5 Ways Google Analytics May Be WrongNonprofit Webinar: Full 90m Walkthrough of the Basics of Google AnalyticsGoogle Tag Manager Tutorial for Nonprofits (that won't bore you)How to build great landing pages5 Ideas for Nonprofits to Use Text MessagingHow to Start A/B Testing WebsitesMeta description: What it is, what it isn’t, and why you should careFaster, Better, Stronger: 6 Great Web Optimization Tools For NonprofitsYouTube Cards for NonprofitsHow Can Google Analytics Be Wrong? – Problems & SolutionsHow to select the right vendor for your web RFPHow to find a great vendor for your web RFPThe Ultimate Guide to Crowdfunding for NonprofitsHow to get 5000 video views on a tight budgetHow to write a nonprofit web/tech RFPHow To Use Google Analytics Solutions GalleryOn-page Optimization for NonprofitsGoogle Tag Manager Terms: Tags, Triggers, VariablesA Guide to iTunes App AnalyticsHow to Design Great Infographics – Do's & Don'tsHow to Apply for the Google Ad Grant in 5 Easy StepsAn Open Letter to Facebook from Whole WhaleHow to use gamification for good: learning from great examples16 Tips for Writing for the WebThe Ultimate Nonprofit RFP GuideGoogle Intelligence alerts: Does your Google Analytics Account have a Watchdog?A [correctly tagged] Picture is worth 1,000 WordsHow to Create Great Online Surveys – 5 Data TipsFalling in Love at Third Site: A Tale of Assisted ConversionsHow To Get People To Open Your NewsletterHow To Build An Awesome Website – On A Budget?9 Most Common Twitter QuestionsWhat is Google Tag Manager and Why Should I Care?Content Marketing Tips for NonprofitsWhat is Google Analytics? And why should I care?5 (More) Ways Universal Google Analytics Can Be Wrong4 Reasons Why Nonprofits Should Use Google AnalyticsPromote YouTube videos with these 9 easy stepsHow to Start Learning SEO – 6 Simple Steps5 Great Web Optimization Services Besides Google AnalyticsGoogle dashboard basics: How to build them like a boss (for your boss)We spent $10 on 1,000 Twitter followers. Here's what happened next.How to win friends and manage projects the agile way4 Common Pitfalls with Google Analytics URL TaggingUniversal Analytics: Three Changes You Must Know!How old are your users? Google Analytics shows demographic info!SEO Success: Six Steps for Small NonprofitsThe 7 Deadly Sins…of Data Analysis6 Tips for Dealing With Keyword (Not Provided)How to Understand Google Analytics Average Numbers5 Things Millennials Should Know About MillennialsThe Danger of "Average Visit Duration"Treating Front Door Disease2013 Google AdWords Grant ChangesUsing the Whole Whale
Learn with Whole Whale University
