In 2010, George Founded  Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets and, a group of technical leaders at nonprofits that deliver social impact primarily through technology and digital strategy.

Prior to Whole Whale George was the CTO of Over the course of 7 years, he managed the platform overhaul of twice (winning a Webby Award ) and helped to build a community of over 1.5 million young people taking action. Realizing that much of DoSomething’s success was owed to smart, lean use of many democratized tech tools (including SMS, Google Analytics and the Google Ad Grant), George founded Whole Whale with the goal of helping nonprofits both storied and start-up to move their missions forward with the tools at hand.

In over a decade of operations, Whole Whale has worked with over 100 nonprofit and social-impact organizations, spent over $6 million in Google Ad Grants dollars, and supported an additional 200,000+ organizations through free online content and training.

An evangelist for democratized data and measuring success, George has presented Whole Whale-related case studies at conferences and workshops around nonprofit technology, including NTC, Cause Camp, the Youth + Tech + Health Conference, and IECC Thrive’s Nonprofit Capacity Building Conference (he’s also been seen on the karaoke stage at many other nonprofit conferences and has been known to turn the Nonprofit Tech Conference into the Nonprofit Toto Conference).

George is the host of Whole Whale’s in-house podcast, Using the Whole Whale, where he has interviewed guests from Seth Godin and Avinash Kaushik to representatives from the Mozilla Foundation, Lyft and the Environmental Defense Fund. He has co-hosted webinars with Beth Kanter, Care2, and RoundTable Technology, and written on nonprofit technology and digital strategy for The Chronicle of Philanthropy, Nonprofit Times, Huffington Post Impact & Technology, and TechSoup.

He’s also a contributing author of Nonprofit Management 101, the author of The Simple Guide to Creating & Navigating Tech RFPs and the coauthor of The Simple Guide to Building an Awesome Internship Program.  

Also in the nonprofit world, George is the former board chair of America’s Charities and the To Be Heard Foundation as well as the founder of CTOs for Good. He’s also a fan of a good whale pun.

If you’re applying for a job at Whole Whale, include #Whaledit in the subject line to show that you did some homework.

Selected Resources by George

NTC 2016: The Pain and Poetry of Building a Platform