George is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies, and the co-founder of Power Poetry, the largest teen poetry platform in the U.S.

George’s breaching moment in ideating Whole Whale came from his 7 years with DoSomething where, under his leadership as CTO, the organization became an innovator in social media, mobile technology, and social causes. In his time at DoSomething, George oversaw the complete overhaul of DoSomething.org twice (winning a Webby Award and nominations) and helped to build a community of over 1.5 million young people taking action. Realizing that much of DoSomething’s success was owed to smart, lean use of many democratized tech tools (including Google Analytics and the Google Ad Grant), George founded Whole Whale with the goal of helping nonprofits both storied and start-up to move their missions forward with the tools at hand.

In nearly a decade of operations, Whole Whale has worked with over 75 nonprofit and social-impact organizations, spent over $6 million in Google Ad Grants dollars, and supported an additional 150,000+ organizations through free online content and trainings.

An evangelist for democratized data and measuring success, George has presented Whole Whale-related case studies at conferences and workshops around nonprofit technology, including NTC, Cause Camp, the Youth + Tech + Health Conference, and IECC Thrive’s Nonprofit Capacity Building Conference (he’s also been seen on the karaoke stage at many other nonprofit conferences and has been known to turn the Nonprofit Tech Conference into the Nonprofit Toto Conference).

George is the host of Whole Whale’s in-house podcast, Using the Whole Whale, where he has interviewed guests from Seth Godin and Avinash Kaushik to representatives from the Mozilla Foundation, Lyft and the Environmental Defense Fund. He has co-hosted webinars with Beth Kanter, Care2, and RoundTable Technology, and written on nonprofit technology and digital strategy for The Chronicle of Philanthropy, Nonprofit Times, Huffington Post Impact & Technology, and TechSoup. He’s also the author of The Simple Guide to Creating & Navigating Tech RFPs and the coauthor of The Simple Guide to Building an Awesome Internship Program.  

Also in the nonprofit world, George is a board member of America’s Charities and the To Be Heard Foundation as well as the founder of CTOs for Good. He’s also a fan of a good whale pun. If you’re applying for a job at Whole Whale, include #Whaledit in the subject line to show that you did some homework.

Selected Resources by George

NTC 2016: The Pain and Poetry of Building a Platform