What Free SEO Tools Do You Use?

Everyone loves free things and every digital marketer loves free SEO tools. Whether you’re a nonprofit, small business or large corporate business, you can use Whole Whale’s favorite search engine optimization tools.

The SEO industry competition is increasing day by day. If you are not using the most up to date SEO tools, then you are falling behind. Whole Whale wants to show you 7 of the best free SEO tools on the market. If you want to learn more about the steps to build a successful SEO strategy, check out SEO Success: Six Steps for Small Nonprofits.

After using these SEO tools it will be simple for you to get the following search engine optimization information:

  • Your websites Google Search results
  • New focus keywords
  • Backlink tracking
  • Technical SEO updates and recommendations on your WordPress Website
  • Your website’s organic search traffic

Search Console

Google Search ConsoleUsed for: Monitoring and maintaining your website’s search presence for Google search results.

Pricing: Free with a side of free.

Google Search Console is Google’s gift to all Google search professionals. The tool provides you with the number of people that visit your website using Google search queries (a fancy way of saying what people type into Google). Google Search Console shows you the number of different site URLs Google has indexed. Along with keywords that matter the most to your website. Don’t worry, Google Search Console is not mandatory for Google to index your pages. Just think of Search Console as a brilliant and free way to get great information that can direct you on how to be on the top of Google search results.


Moz Free Tools for KeywordsUsed for: SEO Keyword exploring, who is linking to your website

Pricing: Moz has free SEO tools and offers a paid version

Moz offers three amazing free SEO tools to get you started on creating an SEO strategy. The first tool is the keyword explorer, this will help you with your keyword research. Find new keywords to implement into your website.

Next up is the open site explorer, this helps you see what websites are backlinking to your website. Think of this tool as an SEO check up, to show you the domain authority and page authority for your website.

Finally, one of the coolest free tools from Moz is the MozBar. This extension gives you research tools and if you’re new to SEO then this is perfect for you. This SEO tool gives you on page SEO analytics to help you better understand your website and competitors. Install MozBar right now on your browser!

Yoast SEO Plugin for WordPress

Yoast Free SEO PluginUsed for: Technical SEO made easy on your WordPress website

Pricing: Free with a paid option

Have you ever asked yourself, how do I create hundreds of meta titles and meta descriptions for my WordPress website? Yoast makes it easy with creating templates for all sections of your website, so that you can go from Meta-less to Meta-plentiful in less than an hour (that might not make much sense but Yoast is still cool). Yoast can also help to easily create a sitemap to implement on Google Search Console. If you don’t know what any of that means, check out how to enable XML sitemaps in the Yoast SEO Plugin.

Google Trends

Google Trends California Justin Bieber

Used for: Find out the most popular Google searches and so much more

Pricing: Free with some extra free on top

Do you want to know the weekly search rate of Justin Bieber in California in 2013? Probably not, but you can find that out and so much more with Google Trends. Google Trends doesn’t give you actual search numbers, so it is best to use with Google AdWords Keyword Planner (we will get into that later). Google Trends will show you relative level of interest of any keyword phrase over time. If you’re trying to find out what you should write for your next blog, type different phrases in Google Search trends to see if people are searching for your topic. The best way to learn more about Google Trends is to play around, so what are you waiting for?

Google AdWords Keyword Planner

Google AdWords Keyword Planner SEOUsed for: Keyword research

Pricing: Free with a sprinkle of free

Do you need to know the monthly average of Google searches for “Brooklyn hipsters”? Google Adwords Keyword planner is not just for your Google AdWords account, it can also be used to find highly searched keywords to build into your content strategy. Here are the steps:

  1. Create an account, it’s free and you don’t have to add a credit card to use this tool.
  2. Login and click on tools in the top right corner, then keyword planner.
    Google AdWords Keyword Planner find tools
  3. You’ll be presented with three different tools within the Google Keyword Planner (under “Where would you like to start?”):
  4. Select search for New keywords using a phrase, website or category
    Google AdWords Keyword Planner choose keyword option
  5. Enter your landing page, click “get ideas” and find cool keywords to add to your website.
    AdWords KeyWord Planner enter URL SEO

Google Analytics

Google Analytics Organic sessions SEOUsed for: Tracking your SEO progress and much more

Pricing: Free

How much organic traffic (SEO) is coming to your website? This is just one of many questions Google Analytics can help you answer. Follow the below steps:

  1. Sign in to your Google Analytics account
  2. Click on your account
    Website Google Analytics SEO
  3. Go to acquisition on the side menu
    Organic Search Google Analytics Step 2
  4. Click on Channels
    Google Analytics organic traffic step 3
  5. Click on Organic Search
    Google Analytics Organic Traffic Step 4

From here you’ll see the total organic traffic your website receives as well as the keywords that users search and click to find your website. Google Analytics can be used for a lot of SEO checkups but for now try viewing the amount of organic sessions your website receives.

Screaming Frog

Screaming Frog SEO SpiderUsed for: Crawling websites’ links, images, CSS, script and apps from an SEO perspective.

Pricing: Free with a paid option

A great tool for crawling your site and better understanding technical problems that happen on every website. Screaming frog crawls your website and can give you information about:

How many pages are missing meta titles or descriptions
How many pages are receiving 404 errors
How many images have missing alt tags
And much more

The important thing to note is that the free version of Screaming Frog only crawls 500 URLs for free but if you have a website with less than 500 URLs, then the free version is perfect for your website.

Dive deeper into the world of SEO with our recorded webinar: The Beginner’s Guide to Technical SEO with Distilled.