How to spend $4 million in one hour: A #GivingTuesday 2017 recap

Congratulations! In less than one week, you consumed unholy amounts of pumpkin pie, saved tens of dollars Black Friday shopping, and guided your awesome nonprofit organization to #GivingTuesday2017 success.

To keep the fun going, we’ve compiled Giving Tuesday 2017 news and data right here. See how our Giving Tuesday projections held up, gauge how well your organization fared, and get some ideas for #GivingTuesday 2018 (which falls on November 27, in case you want to make a GCal event).

December 1, 2017

The official Giving Tuesday 2017 totals far exceeded our projections, with the sixth annual day of giving bringing in more than $274 million for deserving nonprofits nationwide (#GivingTuesday Data Project).

That’s a 63%, or $106 million, increase from 2016 – the strongest percentage gain in two years. The number of participating nonprofits and total donations also increased by 11% and 20%, respectively (Blackbaud).

92Y, the Manhattan-based organization behind Giving Tuesday, was encouraged to see 75% of all participating nonprofits unveil fresh #GivingTuesday campaigns. Henry Timms, Director of 92Y and co-founder of Giving Tuesday, sees this experimentation and widescale participation as an encouraging sign for the sector.

Looking back at our own projections, we can confidently say we overestimated the impact 2017’s many natural disasters would have on charitable giving. We are hopeful Giving Tuesday 2017 performance is indicative of continued growth in 2018.

Total online giving through Blackbaud donation forms were up 30% from the same time in 2016. Furthermore, Blackbaud reported an 11% increase in the number of participating nonprofits.

Classy, an online fundraising platform, reported a 56.1% year-over-year increase in unique Giving Tuesday campaigns. They also saw a 58.8% increase in individuals donating through the platform.

In line with this, the total number of donors per campaign also improved — up to an average 21.3 donors from 20.9 donors in 2016. You can explore more fun stats in their full #GivingTuesday recap.

Other takeaways from Tuesday 2017

According to Blackbaudnearly 20% of all donations were made using a mobile device, up 18% from 2016

The Bill and Melinda Gates Foundation and Facebook partnered to match up to $2 million of donations. We were excited to see all $2 million was met within the first hour. Meanwhile, Facebook waived all fees for donations made through its platform for the full day.

Giving started early and continued strong throughout the day, with peak donation periods at 10:00am, 12:00pm, and 8:00pm (Classy).

 

How did your org fare on #GivingTuesday 2017? Tweet us with the hashtag #WhaledIt!