Course Summary

Are mid-sized nonprofits spending more on advertising?

This is the second time Whole Whale has used 990 data to answer questions about nonprofit advertising expenses with help from CauseIQ, the leading nonprofit data platform.

This study analyzes advertising and fundraising spending trends from a sample of over 7,000 U.S. nonprofit organizations. This study compares over 7,000+ organizations from a “Current Time” frame to 7,000+ organizations from our “Past Time” study. These time frames compare publicly available Form 990 data from 2022-2023 (Current Time, “CT”) to 2018-2019 (Past Time, “PT”).

Free article about the Nonprofit Advertising Benchmarks.

The Data Studio dashboard will let you:

• Filter by employees, revenue, cause type, and many other verticals
• Export custom views of the report that give the best benchmark for your organization
• Explore data for the 7,171 individual nonprofits in the study
• Confidently build your next ad paid budget based on benchmarks