Google Tag Manager makes it easier for organizations to implement events and tags on their website without the help of a developer. Think of it like this, you can buy a single air conditioner for your window in your kitchen, but that will only work for one room. Google Tag Manager is more like central air conditioning; you can control the air throughout your house with one panel. Which sounds good in theory, but how can your organization use it in practice? Join Digital Analyst Whaler Jack Downs as he walks you through the basics in this Google Tag Manager tutorial, and then answers GTM questions. Such as:
- How do you set up GTM?
- How is it different from Google Analytics? How do they work together?
- What events should your organization be tracking?
- and more!
Your questions, answered
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