Crafting Impactful Annual Reports: Inspiring Change Through Storytelling

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Course Summary


Are you ready to craft an annual report that truly captivates your stakeholders and showcases your nonprofit’s incredible impact? Join us for an informative webinar designed exclusively for professionals in the nonprofit and social impact space.

This past webinar is also part of our 2024 WWU Live Webinars course, which includes access to all past 2024 Webinars for $25.

Key Learnings

  • The Power of Storytelling: Learn how to transform data and achievements into compelling stories that tug at the heartstrings of your donors and supporters.
  • Design Excellence: Discover the secrets of designing visually stunning annual reports that not only grab attention but also enhance your nonprofit’s professional image.
  • Data Visualization: Master the art of presenting complex information in clear, engaging, and memorable ways, ensuring your impact is easily understood.
  • Incorporating Impact Metrics: Highlight your nonprofit’s successes with metrics that matter, showcasing the real-world change you’ve made to attract more funding and partnerships.
  • Live Q&A Session
  • Bonus! Get an exclusive look at our Annual Report Template, available on our website

Instructor

Kat Manuel

Account Manager

Kat joins Whole Whale as an Account Manager with a focus on collaborating with clients to move their missions forward. Her background includes client communications, project management and fundraising strategy.

Kat graduated with honors in International Relations and Communication Studies from San Francisco State University. She has worked for various causes from international development to environmental conservation. In recent years she has pivoted to working at a creative agency, where she collaborated with clients on award-winning projects. She’s excited to bring her unique experience to Whole Whale to work alongside clients on their digital impact needs and move the needle on important issues.

When she’s not working, you can find Kat practicing yoga, making homemade pizza and relaxing in the garden with her dog.

 

Keri Goff

Senior Director, Campaigns & Creative

Keri is the Senior Director of Campaigns & Creative at Whole Whale. She has over 13 years of experience in storytelling, design, and production. Her career has been dedicated to amplifying voices and driving social progress through innovative creative strategies and compelling narratives.

Through her previous experience at The Soze Agency and DoSomething.org, Keri has spearheaded numerous campaigns that push boundaries and challenge the status quo. Her approach to storytelling is rooted in collaboration, firmly believing in telling stories with people, not for them. This philosophy has led her to create impactful campaigns that resonate with diverse audiences and inspire action.

Keri’s journey in the creative world began with a background in photojournalism and design, where she honed her skills in visual storytelling. A notable highlight of her early career includes photographing President Obama’s 2009 inauguration, setting the stage for a career filled with capturing pivotal moments and translating them into powerful narratives.

Known for her expertise in disruptive campaign creative, Keri has a talent for placing thought-provoking content in unexpected places, creating moments of surprise and engagement for audiences. Standout moments include a reproductive justice drone show after the overturning of Roe v. Wade, multiple Times Square takeovers with pro-immigrant messaging, interactive art installations on the National Mall, 10+ murals commissioned, and more.