Course Summary
Nonprofits collect a ton of data, but what happens to all those numbers? Without effective visualization, valuable insights often remain hidden in spreadsheets. That’s where data visualization becomes your secret weapon—helping you tell your data’s story.
Looker Studio (formerly Google Data Studio) is a free and powerful tool that helps organizations create dynamic dashboards and reports—no technical expertise required!
This beginner-friendly webinar will introduce you to Looker Studio and walk you through the fundamentals, including:
- Importance of Data Visualization
- Connecting and visualizing data from various sources
- Building simple yet effective dashboards to track key nonprofit metrics
- Understanding basic functions and customization options
- Sharing reports with stakeholders to enhance transparency and decision-making
- This session is designed for nonprofit professionals who are new to Looker Studio and want to learn how to get started with data visualization and reporting.
This past webinar is also part of our 2025 WWU Live Webinars course, which includes access to all past 2023 Webinars for $25.
Instructor

Marjorie Zea
Digital Optimization Specialist
As a Digital Optimization Specialist at Whole Whale, Marjorie leverages analytics expertise to help nonprofit organizations transform their data into actionable insights and measurable impact.
Marjorie has played a pivotal role in several high-impact projects, establishing robust data tracking frameworks for prominent organizations, where she developed comprehensive analytics baselines and implemented enhanced tracking solutions.
Her technical implementations have included custom event configurations, donation tracking systems, and Meta Pixel integration. She creates sustainable and easy-to-use data management solutions that enable organizations to maintain continuous data tracking and analysis. Her comprehensive analytics inventories provide organizations such as The Opportunity Agenda, YMCA of Montclair, and Active Minds with clear visibility into their digital performance. She also supported the successful exporting and preservation of historical data for organizations like the New York Public Library (NYPL) during the Universal Analytics deprecation period.
She has created dynamic Looker Studio dashboards for organizations like the Lung Cancer Foundation of America (LCFA), enabling real-time data visualization and decision-making. Additionally, she has developed web architecture audits for United for Respect and NYC Health + Hospitals, enhancing user experience and data collection capabilities.
Marjorie is Google Analytics 4 certified and regularly stays updated with the latest developments in digital analytics and data visualization. She is particularly passionate about helping nonprofits leverage data to maximize their social impact and make informed decisions about their digital strategies.
When not immersed in data analysis, Marjorie enjoys watching episodes of “Friends” or “Law & Order: SVU” for the millionth time, or navigating tranquil waters while kayaking with her friends, bringing the same level of enthusiasm to personal pursuits as to professional achievements.