Getting started with Google Analytics


Format: 1 Email / Week

Length: 8 Weeks

Levels: All

Price: Free!


Course Summary

Hey! Are you leveraging the full power of Google Analytics to inform your organization’s digital strategy? You should be! Google Analytics is a free and intuitive web analytics service that tracks and reports website traffic data. In this eight week email course, you will learn the ins and outs of Google Analytics, identify the metrics that matter most in measuring your organization’s success, and practice using data to tell stories about your digital presence.

  • Which social network sends the most donors to our website?
  • How old are our users?
  • Are we reaching target audiences across the country?
  • Does our newsletter inspire users to take meaningful action?
  • Where are users spending the most time on our website?
  • How can our organization gauge impact?

Data in Google Analytics can help you answer these questions and to share meaningful insights about how your digital presence is affecting change. So what are you waiting for? Sign up and start learning to craft data-backed strategies for your organization today.

Course Goals

  • Optimize your Google Analytics account to comply with best practices
  • Learn the language of Google Analytics and practice data analysis in primary reports
  • Compare traffic across channels
  • Leverage demographic traffic and landing page analysis to better understand your audience
  • Outline the metrics that matter most to your organization and define your Google Analytics goals
  • Segment data for in-depth analysis and elevated story-telling
  • Get acquainted with Google Tag Manager and Search Console to take your Google Analytics account to the next level

Before starting the course you’ll need

  • You must have access to your organization’s Google Analytics account! If Google Analytics is not installed on your site, follow these steps to place Google Analytics code on your site today (we recommend using Google Tag Manager to deploy the code).
  • Time! You’ll need just 30 minutes each week to make the most of this course. Each week, we’ll explore a new component of data analysis in Google Analytics and work through a short activity.