Course Summary

Join Whole Whale for an insightful and data-driven webinar that delves into our latest report analyzing advertising spending trends across various nonprofit industries, revenue sizes, and regions. This comprehensive breakdown can provide your nonprofits or social impact organization with valuable insights to guide strategic planning and enhance your impact.

Discover how different sectors are navigating the challenges of today’s fundraising landscape, through allocating resources, and how you can apply these trends to boost your own efforts. Whether you’re looking to optimize your advertising budget, enhance your fundraising strategy, or gain a better understanding of market conditions, this webinar can equip you with actionable knowledge tailored specifically for nonprofits.

This past webinar is also part of our 2024 WWU Live Webinars course, which includes access to all past 2024 Webinars for $25.

Key Learnings

• How spending patterns differ by industry and region
• Benchmarking your nonprofit’s performance based on revenue size
• Identifying opportunities for growth and increased impact
• Strategic recommendations for maximizing your fundraising and advertising ROI

Instructor

Kathleen Costa-Daniels

Senior Project Manager

Kathleen earned her B.A. in Political Science and Anthropology at East Carolina University and a Masters in Public Administration and Policy from American University. She started her career in federal and state campaigns before transitioning to newspaper and digital media marketing.

Kathleen’s passion for social impact projects led her to Whole Whale, where she now serves as a Project Manager for several nonprofit and social impact organizations. Kathleen’s attention to detail, while maintaining a 30,000 foot view of a campaign, helps keep Whole Whale teams on track to meet client needs and ensure successful campaigns.

When she’s not in the office, you’ll often find her baking while dancing terribly to Taylor Swift, playing board games with friends or trying to convince loved ones it’s time for another Disney trip.