Course Summary
The Google Ad Grant offers nonprofits up to $10,000/month in FREE advertising on the Google Search Network—but many organizations struggle to unlock the full potential of this powerful resource. That’s where we come in.
In this beginner-friendly webinar, we’ll demystify the Google Ad Grant and demonstrate how to leverage it to raise awareness, drive traffic, and boost your mission-driven goals.
Key Learnings
- What is the Google Ad Grant and how does it work?
- Eligibility requirements and how to apply for the Google Ad Grant
- Setting up and managing your first Google Ad Grant campaigns
- Best practices for writing effective ad copy
- Tracking performance and optimizing results
This recorded webinar is perfect for nonprofit professionals who are new to the Google Ad Grant and want a clear, practical introduction to getting started.
This past webinar is also part of our 2025 WWU Live Webinars course, which includes access to all past 2023 Webinars for $25.
Instructor
Matt Caplan
Senior Advertising Manager
As an Advertising Manager at Whole Whale, Matt leverages his expertise in digital marketing and project management to help social impact organizations maximize their online presence. With a keen eye for emerging technologies and storytelling trends, Matt crafts innovative strategies that drive measurable results for organizations striving to make a difference. His approach combines data-driven insights with creative problem-solving, ensuring each of his clients receive tailored solutions that align with their unique goals and values.
Matt has successfully managed numerous digital campaigns, generating positive return on ad spend (ROAS) and increasing engagement across all major platforms such as Meta, LinkedIn, and Google. His work has helped various social impact organizations achieve significant milestones, from boosting donor acquisition to amplifying action for critical causes. Matt has spearheaded multiple campaigns across various social impact sectors resulting in positive returns, consistently improving campaign results YoY. In addition to his ads work, Matt also owns the internal maintenance of the Whole Whale website.
Before joining Whole Whale, Matt honed his skills at Epic, where he played a crucial role in issuing the nationwide recommendations during the COVID-19 pandemic. His entrepreneurial spirit also led him to found Biscuits n Groovy, a digital music company that empowered artists to expand their online presence and build loyal fanbases.
When he’s not immersed in the digital world, Matt can be found on the tennis court, behind the keys of a piano, or attempting to win the affection of his cat, Sandy, who remains unimpressed by his growing collection of rec sports participation trophies.