Course Summary

Data privacy regulations are evolving, and businesses must adapt to maintain trust while collecting meaningful analytics. Google Analytics 4 (GA4) introduces Consent Mode, giving organizations more flexibility to comply with privacy laws like GDPR without sacrificing data-driven decision-making.

Understanding GA4 consent settings is key to balancing user privacy and business insights—but where do you start?

This beginner-friendly recorded webinar will walk you through the essentials of GA4 Consent Mode, including:

• A brief intro of why consent management is becoming more and more common
• What GA4 Consent Mode is and how it works
• How to set up and manage consent configurations and different levels of tracking through Google Tag Manager (GTM)
• Best practices for integrating GA4 with Consent Management Platforms (CMPs)
• How to make the most of analytics insights while respecting user privacy choices
• General expectations on data changes after configurations
• Ensuring compliance with GDPR and other privacy regulations
• A look at the future of consent and web analytics in the digital space

This session is designed for marketing, analytics, and compliance professionals looking to implement GA4 Consent Mode effectively while maintaining robust data tracking. If you are implementing consent management for your site with any of the Google CMP partners and want to make sure it is integrated with your web analytics or you’ve been tasked to plan/research/implement this on your organization’s site, we hope this will give you a headstart in this journey.

This past webinar is also part of our 2025 WWU Live Webinars course, which includes access to all past 2023 Webinars for $25.

Instructors

Axel Kaban

Director of Analytics & Technology

Axel is the developer behind the work in Lighthouse (RIP) and Whole Whale University, he is also the head of the analytics team providing technical support for data structure and custom tracking planning and set up. As part of the internal process, he leads the planning and guidance of the creation of new tools for the team and clients, while trying to keep an eye ahead of the curve. He is always excited to find better ways to develop and use technology for good.

Outside of Whole Whale, Axel invests his time with local nonprofits advocating for safer streets in New York City for pedestrians and cyclists, as well as teaching kids and adults how to ride a bicycle and do so safely. Previous to Whole Whale, he has also worked as an instructor in public and charter schools to encourage students to learn programming, robotics, and graphic design. He believes that no matter your gender or background, a rich education is an important stepping stone to magnify your voice and moving us towards equality.

While he’s not working, you can find Axel on a trail or road on his bicycle, racing at Central Park at the crack of dawn on a weekend, making a random song that might one day be ready to be heard, or catching up with things he always wanted to do as a kid.

 

Timson Tse

Technical Email Associate

Timson joined Whole Whale as an Email Marketing Fellow and is excited to make an impact with the team to assist nonprofits in navigating the digital space. Previously having volunteered for nonprofits in his youth, he brings a special enthusiasm with him onto the Whole Whale team to help similar organizations grow even more.

Timson graduated in 2019 with a Bachelor’s in Financial Actuarial Mathematics and a Specialization in Computing from UCLA. He became interested in working in the digital space through his specialization, and entered the world of data following a Data Analytics apprenticeship at COOP Careers, where he also gained exposure to digital marketing. With this combination of skills, he completed a client consultation in his program for a small business in San Francisco, utilizing Google Analytics data to provide insights and highlight key points of improvement.

Off the clock, Timson enjoys creative storytelling, discovering new music, and endlessly chasing greater milestones in puzzle games.