Course Summary

re you ready to gain insights into your nonprofit’s year-over-year performance and make data-driven decisions for greater impact? Join us for a webinar designed exclusively for professionals in the nonprofit and social impact space.

In this session, you’ll embark on a journey through the world of Google Analytics 4 (GA4) and discover how it can revolutionize your year-over-year data analysis.

This past webinar is also part of our 2024 WWU Live Webinars course, which includes access to all past 2024 Webinars for $25.

Key Learnings

• Introduction to GA4: Get acquainted with GA4’s advanced features and how they empower nonprofits to measure growth and impact more effectively.
• Setting Up Year-Over-Year Reporting: Learn how to set up GA4 to track and compare key metrics across different years, providing valuable insights for strategic planning.
• Custom Event Tracking: Investigate tracking critical user interactions to understand how they impact your nonprofit’s performance year after year.
• Yearly Performance Metrics: Explore the key metrics and KPIs that matter most in year-over-year analysis, enabling you to spot trends and make informed decisions.

Instructor

Emma Joseph

Senior Digital Analyst

As a member of Whole Whale’s Analytics team, Emma combines her passion for technology and her desire to make a positive impact.  Emma earned her B.A. in Political Science with a minor in Sociology from Colgate University. Before joining Whole Whale, Emma interned at IssueVoter, a nonpartisan nonprofit that educates the public about new bills pending in Congress and allows them to send their opinion to their representatives with one-click. There, she managed communications and media outreach. Prior to IssueVoter, Emma interned at various nonprofits, including the Global Bioethics Initiative, Girls Who Code, and EAC Network. In her free time, Emma, enjoys going on long runs, listening to podcasts, and taking walks with her dog, Harry.