Quiz: Which Whole Whale University Course Are You?

Your organization either does not have the grant yet, or is new to managing it. Time to take advantage of this awesome opportunity. Our course is the first that will show you how to apply strategies specific for nonprofits to use Google Search Ads to drive impact. We'll guide you through the application process (if you are at that stage), and then help you to move beyond just maintaining the grant. In just 3 hours you will start optimizing your Google Ads account to increase traffic and conversions on your website. Find buried treasure (AKA high-converting keywords) and translate what you learn from your Google Ads data to improve your other digital communications. Check it out at https://www.wholewhale.com/university/google-ad-grant/

You're tired of blindly following social media trends, and maybe you are a little fuzzy on what the point of social media is anyway. And despite what you may have heard, social media marketing for nonprofits STILL matters, and social media tools can still be used to drive incredible levels of nonprofit impact and social good. We’ll review the basic features, ideal use cases, recent updates, and best practices for driving impact. We’ll also get familiar with the native analytics of each social media channel, and off-platform analytics tools like Google Analytics that will help you get to know your audience, reach your social media goals, and see results. Be human on social media to grow your followers and get them to take real actions. Check it out at https://www.wholewhale.com/university/social-media-for-social-impact/

You've got a website, you have the Google Ads grant, you're nurturing your social followings, but you need to know how to 1) figure out how to measure your traffic in a SMART way and 2) use that data to optimize your digital strategy. Do we have the course for you. We want to help you go from zero to 60 with your nonprofit’s web traffic. Why do we care so much about growing traffic? Because we know that, if done correctly, more traffic to your website will mean more impact for your organization. Move through the 4 phases of Impact Hacking: Measure, Grow, Optimize, and Build Capacity to start making the most of your website and getting your whole team onboard. Check it out at https://www.wholewhale.com/university/impact-hacking-digital-strategies-for-nonprofits/

Your organic traffic has been slipping, slipping, or zilch. You have your website, but how do you get people to get through the front door? The answer: strategic content marketing. If you can get your site to the first page of Google, you gain incredible opportunities. Want your site to be authoritative and relevant? Of course you do. That's why writing for the web to attract both humans and search robots is so important. Discover how to decide what to write and how to write it in order to increase engaged, organic traffic to your site. You'll walk away with clear steps to immediately implement, track, and measure this strategy at your organization. Check it out at https://www.wholewhale.com/university/content-marketing

Cybersecurity is a constant challenge for all organizations. Heck, just keeping up with the pace of technological change is a herculean task all by itself. People and organizations are faced with a virtual blizzard of new technology every day and, in trying to improve our organizations, we have to evaluate and adopt new technologies all the time. We must also think about how these changing technologies impact the security of our organization, our information, our clients, constituents and staff. This course will focus on both strategy and tactics, helping students learn foundational security skills that will apply for years to come, while also delving into the specific tactics and tools that are most relevant today. Check it out at https://www.wholewhale.com/university/cybersecurity/