How to survive EOY Fundraising during a pandemic (and an election year!)

End of year fundraising is critical to any successful nonprofit fundraising strategy, especially in the age of COVID-19 when nonprofits lack opportunities for in-person fundraising events. M+R Benchmarks found that total online revenue grew by 10% in 2019, and Facebook giving accounted for 3.5% of all online revenue. GivingTuesday.org announced on December 5th, 2019 that $511M was raised on the day of giving last year.

With COVID-19 sweeping across the globe and a presidential election in America, there is uncertainty ahead for nonprofits and causes they serve. Is your organization prepared to navigate end-of-year fundraising amidst this year’s unique challenges? Get ready to hone your online fundraising skills with Account Manager Whaler Isabelle Brauer and Digital Advertising Whaler Kariesha Martinez

They will review the best online fundraising practices and tools to help your nonprofit succeed this giving season in a year unlike any other. This comprehensive discussion will outline essential techniques and approaches for running a compelling and effective digital fundraising strategy.

Learn how to:

  • Understand the marketing funnel to connect the relationship of web traffic, social posts, email messaging and giving campaigns in a simple approach
  • Run paid advertising campaigns on Facebook that increase leads and donations
  • Donor thank-you strategies  
  • Prepare a year-end email series

Bonus! Would you like to participate in a small 15 minute discussion group after the webinar? We will be hosting post-webinar video chats with other attendees to discuss the ideas in the presentation. If you are interested, please fill out the extra questions in the registration form.

This webinar will be recorded. The deck and recording will be shared with registrants.