SEO + Information Architecture: How to improve your site’s user experience and reach

We know that the design of a website can make or break that site’s content — and the bigger goals that hinge upon your site’s success. And while you shouldn’t judge a book by its cover, you’ll be hard-pressed to find someone who does not judge a website by its navigation. Site navigation is especially important for SEO as it gives your site a structure and helps search engines to “understand” your site as they crawl the web via links. When search engines understand your site, they are more likely to show it in searches, which means more traffic year-over-year. 

Join us on August 22 to learn the basics of information architecture and SEO from Sam Raddatz of Logic Dept and Olivia Marlowe-Giovetti of Whole Whale. You’ll walk away with actionable tips and tools to improve your site’s structure, usability, and search engine-friendliness. We’ll show you

  • Best practices for information architecture and SEO 
  • How information architecture supports good navigation for your website
  • Some of our favorite tools