4 out of 5 donors would give more time and money to your organization if you knew what motivated them. When you know why your donors contribute and what they care about, you can better understand how to keep them engaged. But how do you know what drives them to give and how can you provide more of that content? Presented on June 19, 2017 by Chief Whaler George Weiner and GoodUnited’s Founder and COO/President Jeremy Berman, join them as they dive deep into donor retention data. Learn how to use Google Analytics and GoodUnited to drive donors to give year over year.

Takeaways: 
– Track the right goals and events in Google Analytics
– Determine what motivates your donors to take action, online and off
– Craft a long-term nurturing program with curated content