Year End Reporting

Another year has come and gone. Much like how the new year begets introspection, the changing of our calendars also wants for some organizational reflection. Did we have the impact we wanted last year? If not, how can we do better this year? What should our targets be? Is it worthwhile to try the same things again? What appetite do our communities have for the content we put out?

If any of those questions have crossed your mind, join Whole Whale’s Analytics Manager, Christina Lu for a free webinar to start the year off strong!

Together, we will learn how to:

  • Surface top-performing content on your site
  • Compare impact across disparate marketing channels
  • Understand web traffic trends across the span of a year
  • Identify digital focus areas for 2022

Sign up now — the recording and deck will be shared with all registrants.


Christina Lu, Analytics Manager

At Whole Whale, Christina has helped over 20+ nonprofit clients better understand their supporters online. Using tools like Google Analytics and Google Data Studio, Christina takes an abundance of web data and sifts it through a digital sieve to extract useful stories that guide successful marketing plans. Before working in web analytics, Christina spent two years in the arts nonprofit space promoting scientific discourse with the Imagine Science Film Festival.

This webinar is best for those who already have Google Analytics set up with eCommerce.