501 Tech Meetup 2014

How to Be Your Own Social Media Guru: Using Engagement Data
The social media landscape changes every 6 months and the smart phone is only accelerating this change. Don’t blindly follow the latest social media fads and gurus to guide your social media strategy. Fortunately there is a ton of engagement data around what people are doing on your site (Google Analytics) and social platforms/profiles (Facebook Insights). Learn to look at your organization’s own data to see what is driving real value. If your organization can gather, analyze and act on it’s data it will be ready to jump on the next trend in a way that drives real impact.

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Examples of social media integration

Facebook Developer page where we got this code.

Example of embedded Twitter feed of our hashtag #501TechNYC

Embed a Twitter feed code.


Super long Prezi Presentation: Click Here


Additional Resources/Tools

Thought leaders + Blogs

  • Seth Godin – marketing awesomeness
  • Mashable – social trends
  • Sproutsocial.com
  • Dan Zarella – twitter trends + data
  • Beth Kanter – cause networking
  • Avinash Kaushik – Google Analytics guru
  • SocialBrite.com – cause networking
  • ReadWriteWeb.com – tech news


  • Switch: Making Change When Change is Hard (Heath)
  • The Lean Startup – Eric Ries
  • Thank You Economy – Gary Vaynerchuk
  • Letting go of the words – web writing book
  • Here Comes Everybody (Shirky)
  • Measuring The Networked Nonprofit (Kanter)
  • Trust Agents – Chris Brogan
  • Web Analytics in an Hour a Day – (Avinash)
  • Viral Loop: From Facebook to Twitter (Penenberg)
  • All Marketers are Liars (Godin)


Being Human on Social Media

Bj Fogg – Behavior Model

We had fun – and hope you did too

Contact us if you think we forgot a resource 🙂 [email protected]