Google Ad Grant Cohort

Learn how to run the Google Ad Grant like an agency.

FACT: Google gives nonprofits $120,000 a year of in-kind dollars to advertise their cause
FACT: Too many nonprofits do NOT benefit from this crucial resource…

Even nonprofits that already have the Google Ad Grant.

Why is this?

Because even if you have the Google Ad Grant, it’s hard to make the most of it. 

It’s not your fault. Free money is a game-changer, but there’s not a grant for free time. And if you’re working at a nonprofit, your time is just as valuable as your money. We know nonprofit professionals are stretched thin. Chances are, the Google Ad Grant is only one of the many hats you wear around your organization. Using Google Ads to its full potential requires an investment of time you may not have to offer. 

We can help.

And we want to help, because we believe in the impact of nonprofits. 

Over the past 10 years, we’ve made it our personal mission to streamline data and tech for nonprofits to save team time and increase real impact. From VolunteerMatch to Donate Life America, we’ve managed over $10 million dollars for over 30 Ad Grant accounts. Along the way, we’ve learned every efficiency trick and impact hack in the book. Our Google Ad Grant Cohort is the result of distilling this experience into a more flexible option. This is our client work bottled up into a concentrate. It’s every bit as potent, but it’s easier to fit into your calendar. 

Take control of your Google Ad Grant in bite-sized sessions. We’ll make it worth your while, so you can save time in the long-run. And 6 months from now? We can’t wait to see the impact your nonprofit is making. 

Seminar Outline

This game-changing seminar will cover the main components of the Google Ad Grant strategy and management process. We’ll outline the essential techniques for developing an effective (and efficient!) Google Ad Grant strategy.
This NEW two-day format will include 3 hours of live collaborative training sessions and breakout discussions. Participants will also receive access to office hours the week following the seminar for additional individual support.

Day 1 / Foundations + Strategy

  • Introductions to participants and instructors
  • Review of the Google Ad Grant program, basic account structure, and high-priority policy requirements
  • Discussion of digital goal-setting using the Funnel of Engagement framework
  • Brainstorm new creative campaign ideas for participants to employ based on organizational needs
  • Breakdown the campaign planning process, including:
    • Understanding + developing ad group structure
    • Choosing quality keywords
    • Writing strong Google search ads

Day 2 / Planning, Building + Measuring

  • Finish the breakdown of the campaign planning process
  • Walkthrough of the complete campaign building process in the Ad Grant platform
  • Review of priority Ad Grant metrics and how to analyze performance
  • Discuss best practices for ongoing management and optimization of the account
  • We will close with additional time for questions and feedback on the course

Cohort students will also receive:

  • Access to a one-of-a-kind community of like-minded nonprofit professionals that are learning with you
  • Access to recorded sessions long after the Cohort ends. Brush up on the basics on your own time, and build long-term team capacity.
  • Learn-by-doing? You’ll also get access to additional “takehome assignments”, so you can get the very most out of your experience – no matter your learning style.
  • Qualified support. As a member of the Ad Grant Certified Professionals Community, Whole Whale specializes in helping orgs get the most from their spend and avoid grant suspension.  
  • Specialized live support during office hours.

Pricing

Early Bird Pricing 

limited to first 10 seats

$499

Regular Pricing

for the final 15 seats

$599

100% Refund Guarantee

You can get a refund if you are not happy with the course.
Email us at [email protected] within 15-days of purchasing, let us know how we can improve and poof money back. No tears.

Testimonials

“I know there is a lot I can learn from the Whole Whale University that is applicable to some of my personal goals at my job this year.“

— Carolyn Cote, CASA New Hampshire

“Ali and Rachel are kind and knowledgeable, and really patient in the face of working with a variety of familiarity levels with the platform.”

— Rebecca Walker, Columbia Land Conservancy

Get Notified About the Next Cohort

Want to know when registration opens for the next Google Ad Grant Cohort? Drop your details below and we’ll let you know as soon as the next session is scheduled.

Ready to take your digital marketing to the next level?

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