Whole Whale Products
Tools and training to help nonprofits harness the power of data and technology to increase their impact
Rooted in our mission to close the digital knowledge gap in the nonprofit sector, we build products and tools that democratize access to cutting-edge technology and specialized knowledge.
Active Tools
We help bridge the gap between a nonprofit’s ambitious mission and its everyday operations. Problem-solving and tinkering is in our DNA, so whenever we see a need, we roll up our sleeves and get to work building something new through ideation, strategy, MVPs, and agile development. These are our current creations, from AI empowerment to nonprofit education, and so much more:
CauseWriter.ai
Secure, purpose-built AI content platform that understands your mission, voice, and workflows. Create fundraising appeals, grant reports, social posts, and more with top AI models — currently generating 2.5M words for good per day.
TRY CAUSEWRITER
Whole Whale University (WWU)
On-demand online courses that teach nonprofit professionals digital marketing, analytics, SEO, and AI skills. Learn at your own pace with a practical, mission-driven curriculum.
EXPLORE WWU
Nonprofit Wellness Index
A nonprofit consumer index built on a macro look at nonprofit job markets and advertising data — a live pulse on the health of the sector.
EXPLORE THE INDEXNonprofit News Feed
Your one-stop nonprofit news source for top sector headlines, trends, and commentary — especially around fundraising, technology, policy, and digital strategy.
LISTEN TO THE PODCAST
WWU Live
Live, instructor-led webinars and workshops that bring Whole Whale expertise directly to your team. Interactive, cohort-based learning for nonprofits ready to level up.
UPCOMING TRAININGS
Nonprofit.ist
A directory and community connecting nonprofit professionals with the people, tools, and expertise they need to do more good.
EXPLORE
PACspam.org
Report political spam texts in one guided flow and surface the repeat-offender committees behind them — a transparent, behavior-only accountability tool anchored in public FEC data.
EXPLORE PACSPAMVerified Giving Protocol
Open protocol that lets nonprofits declare authorized giving destinations so AI agents route donors correctly – not to shadow pages. One JSON file on your domain. Read the deep diveEXPLORE VGP
Product Graveyard
Some people sweep their past under a rug and pretend they never stumbled. Whole Whale never runs from a challenge and always voices the learnings from failure. We believe that knowing what worked and what didn’t is just as important for future success.
The following products may have failed to succeed, but the learning continues.
Politweets
An automated tool that tracked and surfaced political conversation on social media. Retired, but the learnings live on.
Lighthouse
An experiment in guiding nonprofits toward better digital decisions. Sunset after teaching us what mattered most.
Inclusivity Tool
A tool built to help organizations audit and improve the inclusivity of their content. Retired, learnings carried forward.
Ready to take your digital marketing to the next level?