Whole Whale University

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Introducing Whole Whale University

Online Class Series for Nonprofits

We create the best online courses on digital topics that will help you amplify the awesome work your org is doing. To date, Whole Whale University has had over 1,000 students go through our courses.

Enroll in WWU courses

NEW! Understanding + Improving Cybersecurity for Nonprofits

Keep your data safe. Build a solid foundation in cybersecurity, improve your literacy around digital security, and learn invaluable strategies for mitigating risk.

Building Better Traffic: Content Marketing + SEO to Drive Impact

Learn how to grow organic traffic by 20% year over year and increase digital impact. We’ll give you clear steps to immediately implement, track, and measure this strategy at your organization.

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Google Analytics 101 + 201

Use analytics to answer: “What are people doing on my website?” and dive deeper to find buried data treasure with this 2-part course in partnership with TechSoup

What Facebook Ads Can Do For Your Organization

Sometimes you have to pay-to-play. Get tips and tricks to build, manage, and optimize your ad campaigns.

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Google Adwords Grant for Nonprofits

We want to help you spend $120,000 in Google’s advertising money next year.

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Be Your Own Social Media Guru

Don’t blindly follow the latest social media fads and gurus to guide your social media strategy.

Getting Started with Google Analytics

In this eight week email course, learn the ins and outs of Google Analytics, identify the metrics that matter most, and practice using data to tell stories about your digital presence.

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Impact Hacking: Digital Strategies for Nonprofits

Nonprofits can adopt the “growth hacking” mentality and harness it for good – which is why we are excited to bring you this course on #ImpactHacking.

Whole Whale University: Live

Our workshops and webinars offer attendees a unique chance to get one-on-one training and networking opportunities with speakers, partners, vendors, other nonprofits, and Whalers.

Your Course Instructors

What people are saying

“So incredibly helpful. There are a million AdWords guides out there, but this is the only one I’ve been able to find about using the Google Grant. Thank you!”

– Aziza Sullivan

Adwords Course

“I really like that the speaker is so engaging and easy-to-follow. It’s clear that he’s not only well-versed in what he’s talking about, but he’s also passionate and excited to tell his audience. I’m excited to keep watching, thank you!”

– Lauren Kuss

Content Marketing Course

“A great introduction to using various social media platforms to increase donor engagement and conversion. Especially interesting and helpful was actually the YouTube section.”

– Angela Ryan

Social Media Course

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