Why hello there!
If you’re reading this you must be doing some homework on us, nice! Founded in 2010 in Brooklyn, NY – Whole Whale is a certified B Corp digital agency that leverages web data and technology to increase impact. We help nonprofits and social impact companies make the best use of their website, analytics, digital content, advertising, social media, email, and more to achieve their goals. We also offer products like the Inclusivity Tool, Politweets.org and online courses designed to build capacity.
What’s with the name?
The ‘Whole Whale’ strategy is about looking at an organization’s resources in a different way — a way indigenous coastal communities looked at each part of a whale thousands of years ago. Fast forward to the 1850s in Massachusetts where whaling vessels would just take the blubber from whales and leave the rest.
Just as scarcity breeds creativity, abundance can foster waste. You are currently living in a time of tech/data abundance, so in an industry known for its limited resources, we leverage every part of a social impact organization to maximize impact and reduce waste.
We are inspired by the mindset of maximizing precious resources and transforming it into impact. By bridging the gap between nonprofits and technology, we aim to increase their impact, build a data culture, and help organizations do more of what matters.
It is about leveraging existing resources to say, “What else can this do for us”?
100+ social impact partners
Working with over 100 nonprofits and for-benefit organizations since 2010 — See our work and what they have to say about us
12 years and counting
Whole Whale was founded in 2010 without any investment capital, our goal is to be a 20-year overnight success 😉
$20 million+ digital ads
We’ve managed a lot of online social impact advertising including the Google Ad Grant, YouTube, Facebook, Instagram, LinkedIn, and Twitter
Member of the Google Ad Grants Certified Professionals Community (only 28 firms globally) with professional certifications in Google Analytics, Facebook Ads, Salesforce Pardot, and others
1 Million+ learning engagements per year
Through our free online and offline resources (including articles, videos, podcasts, and trainings) for using data and technology to increase social impact
Discussing important issues and tactics with amazing leaders like marketing guru Seth Godin from organizations like Lyft, Box, and the USO
5 useful tech products
To help nonprofits succeed including Whole Whale University courses, Inclusivity Tool, RFP generator SNORKL, email visitor tracker Lighthouse, and twitter advocacy tool Politweets
As seen on…
Covered in The Chronicle of Philanthropy, The Atlantic and Wired, and taking the stage at nonprofit digital conferences/events and top universities, including NTEN’s NTC, SXSW, Strata Data, NYU, and Columbia