Why Digital Advertising Matters

Sometimes, you have to pay to play in order to get meaningful social media engagement. Digital ads are becoming the cheapest, most effective way to engage new or existing audiences on social media and other platforms. Before spending a dime, make sure you understand these basics so you can help your nonprofit spend as efficiently as possible. And, you will earn serious brownie points for helping your organization spend $10,000/month in free advertising through the Google Ad Grant.

Ad Study Benchmark

This study analyzes advertising and fundraising spending trends from a sample of over 7,000 U.S. nonprofit organizations. This study compares over 7,000+ organizations from a “Current Time” frame to 7,000+ organizations from our “Past Time” study. These time frames compare publicly available Form 990 data from 2022-2023 (Current Time, “CT”) to 2018-2019 (Past Time, “PT”).

 

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Access 2024 Advertising Report + Dashboard

Price: $5 (for now) buy the interactive dashboard + study

 

 

 

 

FREE: Download the full report

 

Learn to Manage the Ad Grant

Where to start

Go from zero to $10k with the Google Ad Grant.

 

Get started with social media advertising that will drive impact

All Digital advertising resources