A/B Testing + Why You Should Do It

Ad Council Seminar Series Resources

Thanks for attending our webinar! Below are some important takeaways to take away.

Don’t Stop A/Believing

A/B testing is where you compare two versions of a website or email (let’s call them A
and B) and the one that gives a better conversion rate, wins! Sure, we all know we should be A/B testing things but who has time? It’s time to stop throwing darts in the dark and do some quick, practical things to test your emails, newsletters and landing pages.

Design Whaler Ann Nguyen led you through the basics of A/B testing so now you can improve your messaging ROI immediately!