Ad Council Seminar Series Resources
Thanks for attending our webinar! Below are some important takeaways to take away.
Don’t Stop A/Believing
A/B testing is where you compare two versions of a website or email (let’s call them A
and B) and the one that gives a better conversion rate, wins! Sure, we all know we should be A/B testing things but who has time? It’s time to stop throwing darts in the dark and do some quick, practical things to test your emails, newsletters and landing pages.
Design Whaler Ann Nguyen led you through the basics of A/B testing so now you can improve your messaging ROI immediately!
During this one-hour webinar, we shared:
- Ideas for what to test on your newsletter & website that will increase engagement
- Tips to design a test that works and track results
- The right tools to use
Free Access to All Whole Whale University Courses
Use code ‘ADCOUNCIL‘
- Google AdWords Grant for Nonprofits
- Impact Hacking: Digital Strategies for Nonprofits
- Be Your Own Social Media Guru
Other free resources
- How to start A/B testing websites
- 5 ways to make popups less annoying and more effective
- How to build great landing pages
- The beginner’s guide to UX
- MailChimp A/B testing guide: How to do it and what to test
- How to design an engaging email template
- 6 easy ways to get people to open your newsletter
- Creative Confidence by Tom and David Kelley
Tools to try
- First: How to choose the right tech tool
- Optimizely
- Unbounce
- Google Optimize
- Visual Website Optimizer
- Headline.Sharethrough (free!)
- OptinMonster (pop-ups)
- Sumo (pop-ups)