Founded in 1987, the National Aphasia Association’s goal is to provide access to research, education, advocacy, rehabilitation, and therapeutic services to individuals with aphasia and their caregivers. As the first national organization advocating for persons with aphasia and their families, the NAA acts as a syndicate of resources, promoting a sense of community among individuals and caregivers.
The NAA was looking to increase their online audience and create a better experience for the aphasia community through a website redesign. With a small staff, they found it difficult to manage the myriad demands of a national community both online and off, and they weren’t able to take full advantage of digital growth opportunities including the Google AdWords Grant.
What we did
Since 2013 Whole Whale has helped the NAA expand its digital reach and augment its team by serving as a digital partner.
Google AdWords Grant
Whole Whale started by securing a $10k AdWords grant, one that had never before been pursued by NAA, before qualifying for the $40k level in 2016. At the onset, the grant drove nearly 1,000 unique weekly visitors to Aphasia.org and tripled traffic in just six months. Additionally, Whole Whale has implemented newsletter signup strategies that led to a 200% growth in Aphasia.org’s monthly subscriber list and a 53% increase in signup conversions.
As part of a larger digital strategy, Whole Whale rebuilt and migrated the NAA website from an outdated Drupal 6 CMS to a new, mobile-friendly WordPress installation.
After gaining data-informed insights into what users find valuable, Whole Whale worked on redesigning Aphasia.org to make it ADA-compliant and optimized for SEO and usability. We gave the new site a modern look and feel while tailoring experiences to fit the unique needs of different user segments ranging from aphasia patients to healthcare professionals.
Content Marketing & SEO
Over the course of our longstanding collaboration, the NAA has seen a 900% growth in traffic thanks to the content and marketing strategies employed by Whole Whale. This work has made the NAA the go-to digital resource for information and resources on aphasia.
– Chad Ruble, CEO National Aphasia Association (July 2015)