Founded in 2004, Games for Change facilitates the creation and distribution of social impact games that serve as critical tools in humanitarian and educational efforts. Their aim is to leverage entertainment and engagement for social good. To further grow the field, Games for Change convenes multiple stakeholders, highlights best practices, incubates games, and helps create and direct investment into new projects.
Games For Change needed broad help across multiple technical platforms in order to increase the efficiency of their team. The organization relies on the traffic and performance of its website, and needed more support to understand their Google Analytics and maximize their Google AdWords grant.
What we did
Starting in 2013, Whole Whale supported Games For Change for 2 years with day-to-day technical strategy, staff recruitment, and Google AdWords support.
Google AdWords grant
We were able to increase year-over-year AdWords utilization by nearly 200% in 2013. In addition, we provided training and solutions that have increased both the efficiency and digital security of Games For Change.
Google Analytics & Impact Mapping
In order to better understand user behavior, we created custom Google Dashboards and website goals that tracked key activities. Social tracking also allowed the team to optimize their content creation.
Training & Capacity Building
Whole Whale worked in the office with Games For Change, doing hands-on training around Google Analytics, AdWords and other critical web operations. We also helped guided the hiring process for a digital manager position.
– Asi Burak, President Games For Change. (July 2014)
Listen to our podcast interview with Asi Burak, President of Games For Change.