Lost but not forgotten
GA4 replaced Universal Analytics

This product served its purpose and was a pretty cool way to operationalize web data, now it joins the analytics graveyard. Learn more about GA4 and how to get the most out of it.


This is how Lighthouse by Whole Whale used to work:
Our tracking software connects Google Analytics GCLIDs with emails collected. This allows organizations to see individual user behavior in GA and build cohorts based on website activity. Now available for Agency partnerships.

How it works

Deep Google Analytics Integration

Lighthouse connects the dots between your site visitor* and their browsing activity in Google Analytics.


*This is a human who has submitted their email through a form on your site.

Visitor activity segmentation

Segment visitors by the pages they visited, goals completed, location, and device!

VIP Tracker

Stay in the know about important people in your network, such as a major donor or prospect by creating unique VIP links. Once they click on the link, their email will appear in Lighthouse!