Lighthouse

Shed light on important website visitors and segments

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Lighthouse by Whole Whale is a Google Analytics add-on tool that ties email subscribers on your site to Google Analytics, shedding light on important users.

How it works

Deep Google Analytics Integration

Lighthouse connects the dots between your site visitor* and their browsing activity in Google Analytics.

 

*This is a human who has submitted their email through a form on your site.

VIP Notifications

Get notified when an important person or organization visits your site. You can set notification rules based on

  • Exact email matching (i.e. “[email protected]”)
  • Domain matching (i.e. “@wholewhale.com”)
  • Top-level domain matching (i.e. “.gov”)

Visitor activity segmentation

Segment visitors by the pages they visited and goals completed.

Pricing

Lighthouse scales with you as you grow. Our pricing is determined by the number of visitor emails linked in your Lighthouse account. Emails are linked in Lighthouse in one of two ways: 1.) when new users subscribe from your website, and 2.) when your email subscribers click-through to your website from your Mailchimp emails.

A 15% discount will apply for nonprofit customers for the Lite and Pro levels.

For example: You have an email list of 60K on Mailchimp. In August, 1500 of your subscribers click-through from your emails to your website and you also get 500 new subscribers, linking 2000 total emails in Lighthouse. In September,  you link an additional 1000 subscribers. Your Lighthouse fee would be $20 in August and $30 in September.

Lighthouse Beta is now open to new users

Lighthouse User Guide

Get step-by-step instructions on how to successfully set up Lighthouse.

Frequently Asked Questions

But…how does this magic actually happen? Let’s break it down.

Interested in white glove installation? Send us a message.