050: The data behind donor retention with CauseVox

causevox We talked with Rob Wu the CEO of CauseVox about data from the 2015 Fundraising Effectiveness Survey Report put together by the Fundraising Effectiveness Project. How important is keeping and retaining a donor vs hunting for new ones? Why are first year donor’s so likely to not return? We discuss the data and more importantly how nonprofits should think about keeping their donors.

The big retention stats we discuss:
All stats from the 2015 Fundraising Effectiveness Survey Report from Association of Fundraising Professionals and Urban Institute.

  • Donor Retention Averaged 43%. Donor Attrition Averaged 57%
  • The Gift Retention Rate Was 47%
  • 19% Of First Time Donors Are Retained. 63% Of Repeat Donors Are Retained
  • Organizations Less Than 5 Years Retained 40% of Donors
Yikes! 2015 Stats show 4 out of 5 - 1st time donors will not return in 2016. Share on X


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