053: Awesome Automation Tools Used At The True Colors Fund

True-Colors-FundJoe Moran, the Chief Creative Officer of The True Colors Fund is a master of automating his work. His trick starts by creating a list of repetitive tasks as he comes across them and then seeing how they may be automated by tools like ITTT.com and Zapier.com. Time is a resource and by leveraging these tools, Joe is able to make the most of his. Co-founded by Cyndi Lauper, the True Colors Fund works to end homelessness among lesbian, gay, bisexual, and transgender youth, creating a world in which young people can be their true selves. By using these tools, their small staff is able to accomplish an incredible amount of impact.


In the U.S. 40% of homeless youth identify as LGBT compared to 7% of the general population. @truecolorsfund Click To Tweet


  • Thunderclap – schedule a mass blast on social media by your followers
  • Keyhole.co – real time Twitter hashtag tracking.
  • Salesforce.org – nonprofit free version of Salesforce’s powerful CRM database software.
  • Ittt.com – simple and flexible automation tool that lets you build ‘recipes’ to automate across platforms.
  • Zapier.com – advanced and very customizable automation software.
  • Gravity forms – simple form integrations for WordPress that can hook data into other platforms like Salesforce.
  • Find Joe and The True Colors Fund on Twitter

And of course