069: Primal Branding for Nonprofits

We interview Patrick Hanlon the author of Primal Branding and the CEO and founder of THINKTOPIA, a global brand and strategic innovation practice for Fortune 100 clients including American Express, Levis, Bill and Melinda Gates Foundation, PricewaterhouseCoopers and many others.

We discuss how nonprofits should think about these core elements lead into a belief system that builds trust in the brand:

  • Creation story
  • Creed
  • Icons
  • Rituals
  • Pagans
  • Sacred words
  • Leader