098: Crisitunities & other story telling campaign tactics

This week on the podcast we talk with Megan Anhalt, a digital campaign expert who has worked with DoSomething.org, CZI, and Purpose. Megan shares her research and training around the elements of storytelling for campaigns and what it takes to “go viral”. We explore how nonprofits can and should take advantage of ‘crisitunities’, moments when the news and world events create an opportunity for a message.


Megan Anhalt

Everytown video referenced:

What is a Crisitunity?

In the Chinese language, the word “crisis” is composed of two characters, one representing danger and the other, opportunity. However, this has led to a western misconception that this is the same word because of the two characters. This misconception was then perfectly solidified by the modern day philosopher Homer Simpson…

In the context that Megan uses it, it means thinking about a crisis as an opportunity to harness and direct attention toward the purpose of a social cause message.