099: Earworms for good – Music branding for social impact

We talk with Greg Thomas, Whole Whale’s campaign strategist and professional musician about the use of music and jingles for impact. How does your organization use or think about music branding, theme songs, or jingles when creating the brand image? Organizations spend tons on visual branding, videos and storytelling but all too often outsource the music, using whatever the popular tune of the day is.

We had a ton of fun finding these epic clips and consequently got a lot of bad tunes stuck in our heads. So, we apologize in advance for this one.