116: The logic of good IA to improve websites

We interview Sam Raddatz, CEO and Lead Information Architect of the Logic Dept. about the importance of information architecture (IA) and the process of doing user testing to improve websites. Sam explains how we can avoid the ‘curse of knowledge’ and see our websites through the eyes of others and then make changes necessary to improve UX/UI.


About Samantha Raddatz

CEO and Lead Information Architect

With a background in project management, qualitative sociology and holding a Master’s degree in Information and Library Science, Sam tackles any challenge in the most organized and transparent way possible.

An active part of the international IA community, Sam was elected to Information Architecture Institute’s board as Director of Events and Programming where she oversees the coordination of World Information Architecture Day.