139: Building Mental Availability to Grow Brands (rebroadcast)

Original episode 67 resources.

How Brands Grow is one of our favorite books at Whole Whale and in this rebroadcasted episode 67, we talk with a researcher who worked with the Author. Dr Margaret Faulkner, Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science at the business school, in the University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health and the effectiveness of marketing efforts. Her research in the not-for-profit sector shows the importance of the laws of growth for all brands.