175: COVID-19 College Advising & Making the Shift to Digital

Almost overnight the College Advising Corps (CAC) had to pull counselors across the country from Highschools in response to COVID-19. 

Nicole Farmer Hurd, PhD, the Founder and Chief Executive talks through how CAC has been making the shift to digital support for their students. Our host, Kariesha Martinez walks through the myriad issues facing college-bound students in the time of COVID-19 with stories and data from Nicole’s work. 


In the face of both high school and university closings nationwide, College Advising Corps (CAC) advisers continue to serve their students, moving now to a 100% virtual advising model. Regardless of the challenges that lie ahead, CAC advisers remain committed to ensuring our nation’s low-income, first-generation college-going, and underrepresented high school seniors achieve their dreams for higher education and economic mobility.

About Nicole Hurd

Nicole F. Hurd, Ph.D., is the Founder and Chief Executive Officer of College Advising Corps (CAC). Under her leadership, CAC has grown into the largest college access program in the country and received many accolades for its innovative work. Some of these honors include selection as one of eight nonprofits highlighted in The University of Pennsylvania’s 2018 annual High Impact Giving Guide, which targets organizations working with society’s most vulnerable people, and the 2012 National Service Impact Award from the Corporation for National and Community Service. College Advising Corps has also been the recipient of major investments including a $20 million gift from the Ballmer Group to launch CAC’s Goal 2025, an initiative to enroll 1 million students in college by 2025; a multimillion dollar gift in 2015 from Bloomberg Philanthropies to launch CAC’s virtual advising work as part of the College Point Initiative; and two $10 million investments from The John M. Belk Endowment, the first of which was announced at the 2014 White House College Opportunity Summit.

Watch the video interview