Meredith Esquivel the Senior Marketing Manager at Whole Whale shares what she has learned after 5 years before leaving for business school.
Meredith is fascinated by human behavior, particularly how digital “body language” can inform marketing strategies for social good. Certified in Google Analytics, Google Ads, and Pardot by Salesforce, she is a classic philomath and is always seeking new and engaging ways to communicate with people online.
As an account manager, Meredith leads teams of fellow Whalers to provide best-in-class services to her clients. She has overseen the digital strategies of over 12 nonprofit and for-good organizations, helping them to increase site traffic and drive measurable impact online. Email is currently Meredith’s favorite way to increase the impact of Whole Whale’s clients — she has designed and executed email marketing and lead generation campaigns for Donate Life America, Americares, the Kaiser Family Foundation, Charitybuzz, Rebuilding Together and more. In addition to client management and services, Meredith also leads Whole Whale’s in-house email marketing, and has more than tripled the Whole Whale subscriber list through an integrated lead acquisition strategy (and plenty of A/B testing).