095: How Cystic Fibrosis Foundation builds online communities

Cystic Fibrosis Foundation square logoThis week on the podcast, Chief Whaler George Weiner chats with Emily Dulcan, Online Community Experience Lead at Cystic Fibrosis Foundation. Joining CFF after 3 years as Digital Director at the Peace Corps, Emily knows from community building.

She talks with George about how the Cystic Fibrosis Foundation overcomes the challenge of in-person interaction for CF patients (who generally cannot be in proximity to one another) through the ability to be close-from-a-distance online while ensuring privacy in an increasingly un-private world.

Consider this with your digital strategy: Is it all about building the quantity of your followers? What about the quality? (Spoiler alert: There’s room for both.)