Nick enthusiastically supports the Whole Whale team as a Senior Digital Strategy Manager with a focus on web analytics, content marketing, digital advocacy, and campaign strategy. In this role, Nick provides analytical and multi-disciplinary expertise to project strategies as a full-stack marketer.
In addition to managing client relationships, he contributes in-depth expertise in web analytics, data visualization, content marketing and campaign strategy via tools like GA4, Looker Studio, WordPress, and others. Nick has helped nonprofit and NGO clients build and monitor omni-channel marketing campaigns marketed to both national and international audiences. Nick stays up to date on trends in the nonprofit and NGO sector as co-host of Whole Whale’s podcast and author of its nonprofit newsletter.
Nick loves working with outstanding Whole Whale clients that have included Swing Left, PRX, Donate Life America, the Kaiser Family Foundation, and many more incredible organizations. In high demand as a conference speaker, Nick has spoken on topics such as Digital Organizing at Netroots, Realtime Campaign Monitoring at NTC, and the Ethical Use of AI for Nonprofits for the Office of Congressman Andy Kim, the NJ Center for Nonprofits, and Gathering Ground.
Nick is concurrently pursuing a graduate degree in Human Rights Studies at Columbia University where he studies and researches the intersection of technology and human rights. In particular, Nick has earned academic expertise on topics such as social media and human rights, human rights and digital governance, OSINT in conflict settings, and broad expertise in International Human Rights Law (IHRL) and International Humanitarian Law (IHL).
Additionally, Nick is also an adjunct lecturer at the CUNY Baruch College Austin W. Marxe School Of Public And International Affairs where he teaches PAF9201 “Mobilizing Digital Communication for the Public Good.” The class explores the practical application of how digital media shapes people, organizations, movements, and democracies (or autocracies), especially in an increasingly complex and disaggregated global media landscape.
Outside the office, Nick enjoys playing the drums, listening to podcasts on global affairs, and is constantly searching for the best mocha latte in NYC. Want to connect and talk about nonprofits, tech and/or international human rights? Find me on LinkedIn!