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It’s not often that social media giants like Facebook launch updates that directly benefit nonprofits. And while we’ve loved to see nonprofits raise money on the platform by taking advantage of the Facebook donate button and encouraging their social followers to set up Facebook birthday fundraisers, there hasn’t yet been much else you could do… Read more »
The 2020 election cycle brought a new wave of political advertising to the digital sphere, as well as new restrictions. In fact, Facebook instated a strict ban on political advertising after the polls closed in November 2020, in an effort to limit the spread of misinformation — this Facebook political ads ban remained in effect… Read more »
The truth is that social media is not free for organizations, it takes staff time to manage well. What’s more, platforms like Facebook, Instagram, YouTube and LinkedIn are becoming increasingly pay-to-play platforms. Especially on Facebook and now Instagram, organic reach for organization pages/profiles are continually getting reduced organic reach. This is making Facebook an ad… Read more »
Digital advertising is a key component to increasing your organization’s digital presence, meeting potential supporters, and driving meaningful impact. At Whole Whale, we’ve helped nonprofits of all shapes and stripes stretch their resources to generate high returns on investment, advertising across multiple digital platforms. The 2 largest online advertising platforms in the United States are… Read more »
We all know what retargeting looks like in the retail world. You browse some boots on L.L. Bean’s website, and then for the next 2 weeks you’re served ads featuring those same boots every time you sign into Facebook. But retargeting isn’t just successful for e-commerce sites —it can also be extremely effective for nonprofit… Read more »
At the recent Nonprofit Technology Conference (#17NTC), we talked about using Facebook ads to drive impact. For fun, we led the crowd through an exercise in creating an ad to retarget them – the audience themselves – after the conference. For fun, we also decided to run the ads and see what happened! Here’s what… Read more »
Here at Whole Whale, we’ve run quite a few Facebook ad campaigns. While we are always learning how to be more impactful whalers, we put together 6 of our favorite strategies to help you be successful with your next advertising campaign. Tip 1: Build a spend planner Before you even dive into ad manager, you’ll want… Read more »
You already know how to target the people in your target audience on Facebook, but what about the pups? Facebook makes it easy for your nonprofit to be sure that your ads are only being shown to the right pack of pups by letting us target everything from location to interests. Here are some best practices… Read more »
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