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We cover stories of data and technology in the nonprofit world. Follow on itunes / Sticher
Researched by Nicholas Azulay + Isabelle Brauer Whole Whale does not publicly offer or claim to offer financial and/or legal advice to nonprofits or any organization. Seek independent counsel from an attorney, accountant, or other certified professional on specific issues related to nonprofit financial transparency and accounting. We are not certified financial or accounting professionals.… Read more »
Connecting analytics tools to your website and social channels turn data into valuable insights, improving the way nonprofits get to know their followers and their user behaviors, and from there plan for the future in a way that makes the most out of their time and resources. At first glance, your raw data can look… Read more »
Data Studio Video Walkthrough! If you work with data at your organization, you know the work that goes into presenting the right metrics in a clear, concise, and visually-appealing way. You love data, but you don’t love cluttered Excel sheets. And while Google Analytics’s default dashboards are informative, they aren’t visually-appealing. Reports can get even… Read more »
If you didn’t already know how much we love data, dashboards, and reports at Whole Whale, then welcome! You must be new here. Building a data culture at your organization doesn’t happen overnight, but we believe one of the first steps is making data as accessible as possible to everyone in your organization. What better… Read more »
Google Analytics is great at delivering aggregate data about what groups of people are doing on your site. But if you want to look at the individual behavior of a major donor or important constituent, we need to turn to User Explorer. What is User Explorer? The user explorer feature in Google Analytics lets you… Read more »
There’s no debating that Facebook has become one of the most powerful tools available for digital advertisers, and that holds true for nonprofits and social good organizations. However, there’s little point to advertising or spending energy on Facebook if you have no way of tracking how users interact with your content or, more importantly, whether… Read more »
Welcome to Whole Whale’s comprehensive resource for building nonprofit dashboards on a budget — for a variety of purposes. While dashboards are pretty awesome — and awesomely pretty — things, it’s important to remember that it takes people and process to make data actionable.The goal of this resource is to reduce the cost of creating… Read more »
How do you compare different time periods in Google Analytics? What time periods should you compare? And how do you avoid misleading metrics? Hold your horses: First, let’s talk about why comparing time periods in GA is important. Comparing time periods allows you to see How traffic has increased or decreased across time What traffic… Read more »
Google Analytics collects a scary amount of data on website traffic. We’re talking every action on your site, plus demographic information. Even scarier, many people don’t take advantage of all the awesome features of this tool. There’s no denying that we at Whole Whale are fans of using technology to get creepy for good, and… Read more »
On your organization’s website, you have key actions that you are driving people to take: you want people to click buttons, watch videos, fill out forms, etc. But most of all, you want to know how many people take those actions, and when. Google Analytics doesn’t just track traffic (say that 3 times fast), but… Read more »
