$100 Social Advertising Budget

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Tutorial Summary

Students: 250+ | Length: 1 hour

Not every nonprofit has a 5-figure budget to spend on social media advertising. So how do you rise above the noise and reach the audiences that matter most to your organization?

Looking at several case studies that have shown high results on small investments, Whole Whale’s Advertising Manager Ali Glazer will help you to identify the advertising platforms that give you the largest ROI for your organization and plan a campaign — from targeting to messaging to measuring — that can be run on $100 a month. We’ll also lay out the next steps for you to take to start #winning at paid social.


  • Identify the best platforms to make the most effective use of your organization’s budget
  • Find and target the audiences most likely to convert and identify measurable actions that define conversion
  • Measure and track social advertising campaigns and know when to pivot based on success rate

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