2021 Nonprofit Advertising Benchmarks Study

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Product Summary

How much should a nonprofit spend on ads?

The study is a product of a partnership with Whole Whale, a B Corp digital agency that helps nonprofits use their resources wisely and Cause IQ, the leading nonprofit data platform. The study was conducted from Form 990 data from 7,171 U.S. 501(c)(3) organizations with $1 to $10 million in revenue from 2018-2019 courtesy of Cause IQ (filing years 2019 and 2020). The goal was to create a large enough sample size to answer questions about advertising size for nonprofits that rely on common funding methods. Free article about the Nonprofit Advertising Benchmarks.

Full Access to the Study

advertising benchmark

Get access to the full study, covering the 7 key insights AND the full data source used for the study. The interactive dashboard will let you find the exact benchmarks for your organization as well as explore individual organizations in the study.

The Data Studio dashboard will let you:

  • Filter by employees, revenue, cause type, and many other verticals
  • Export custom views of the report that give the best benchmark for your organization
  • Explore data for the 7,171 individual nonprofits in the study
  • Confidently build your next ad paid budget based on benchmarks