Automated Fundraising Strategies: 7 Ways to Automate Donor Cultivation

by Maura Paxton

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Course Summary

Brand New! | Length: 1.5 hours

You can’t automate empathy, but you CAN automate a thank you. We all care about our donors but sometimes get lost juggling the ‘human touch’ of nurturing leads and manually completing tasks on time. Creating and sustaining a robust supporter base is one of the most important things your team can do to support your organization, but building relationships with donors often involves time-consuming repetitive tasks.  

One of the most significant sources of nonprofit professional pride is also one of the greatest difficulties: one person is doing the work of 3 people! Recent research states 86% of fundraisers believe technology can automate manual tasks that divert them from their most important task: Raising critical funds to support key programming. 

Isabelle

Ready to spend more of your time relationship-building and less time on repetitive, tedious tasks? Join Whole Whale Fundraising Manager Isabelle Brauer as she shares 7 automated tactics – from easy to hard to execute – nurture leads to donors. 

You’ll learn tools to automate to donor list building:

  • How to implement SEO/content marketing to drive site traffic and evergreen strategies for collecting leads
  • Drumbeat advertising tactics using paid social and Google Ad Grants to amplify your most valuable media messages
  • Strategies for triggering automated email flows for welcome series, birthdays, giving anniversaries, and personalized thank-yous 
  • Best practices for donor segmentation to send thoughtful customized messages, reminders, and reinforce other meaningful engagements.
Graphic showing the Aware to Care cycle for fundraising. A circle depicting Moving Attention into Action to Nurturing Your List to Converting Giving Moments and back to the start.

This course is meant for:

  • Nonprofit development, communications, or marketing professionals
  • Nonprofit executive directors or C-suite looking to shift their online fundraising strategy
  • Agencies that work to support online fundraising campaigns

Before starting the course, you’ll need:

  • To be a 501c(3) or work with nonprofits
  • A website and basic social media setup — to get the most out of our Facebook Fundraising and advertising strategies, also make sure you have a Facebook Business Manager account and Google Ad Grant
  • Google Analytics set up — knowledge of the platform is not a prerequisite but a bonus
  • A donation platform
  • An email marketing tool